A Fresh Spin on an Old Favorite

Lynk & Co is shaking things up with a revamped version of its original model, the Lynk & Co 01. This exciting upgrade has been crafted with community insights, adding a host of delightful features that promise to elevate the driving experience.

Introducing the "Wonder. Full." Campaign

To unveil this upgraded model, Lynk & Co has embarked on an ambitious two-year marketing campaign dubbed "Wonder. Full." Launching across multiple European countries, this initiative aims to place the spotlight firmly on the new 01.

A Star-Studded Hero Film

At the heart of this campaign lies a vibrant hero film titled "Let’s Get on 01," directed by the renowned Sam de Jong. Produced by We Are Pi, the film transforms an ordinary drive into a spontaneous celebration of family and fun, with the new 01 as the perfect companion. From panoramic sunroofs to ambient lighting and even a selfie cam, the new model is branded as a car brimming with life—without emptying your wallet.

Breaking the Mold of Car Commercials

In a refreshing departure from the usual car advertisements, this campaign embraces Lynk & Co's bold personality. Rather than resorting to clichéd empty roads, it highlights the fun and relatable aspects of driving, thus capturing the intrigue of a new generation of drivers.

A Core Model for a Growing Brand

Despite expanding its lineup, the Lynk & Co 01 remains pivotal to the brand's identity and future endeavors. The new features have been tailored to meet the genuine needs of everyday drivers, ensuring that user feedback played a crucial role in the design process.

Joyful Driving Experience at Its Heart

Chief Marketing Officer Mathieu Spencer notes, "The new 01 is a car overflowing with features and joy. This campaign reflects that ethos with humor and authenticity, celebrating the little moments that make driving enjoyable."

A Disruptive Strategy for a Dynamic Industry

According to Managing Director Patrick Garvey, "The auto industry is evolving at such a rapid pace that traditional marketing tactics are no longer effective. Our campaign showcases a burst of rule-breaking personality that aligns with Lynk & Co's disruptive origins, featuring fully-loaded amenities and a community-focused vibe."

Targeting European Markets

This vibrant campaign is set to make waves in key European markets, including the Netherlands, France, Germany, Sweden, Spain, Belgium, and Italy.

Will It Drive Sales?

While skepticism often accompanies car commercials, there's a hopeful feeling that this unique campaign could indeed catch the public's eye. With a fresh and engaging vibe, it could successfully draw consumers toward the Lynk & Co brand, which is just what they need to thrive in this competitive landscape.