In a delightful turn of events, Liverpool FC’s Japanese midfielder, Wataru Endo, was recently spotted at a popular barbershop in St Helens, earning a wave of gratitude from fans and staff alike. Endo, who made headlines after his unexpected transfer from German club Stuttgart to Liverpool in the summer of 2023, has gradually become a fan favorite on Merseyside.

Since his arrival, Endo has solidified his place in Jurgen Klopp's squad, contributing significantly to the team's success that saw them clinch the League Cup and secure a spot in the Champions League last season. Despite featuring less frequently this campaign under new manager Arne Slot, his performances—especially in domestic cups and as a substitute—continue to impress.

Endo’s warm reception in Liverpool isn’t just about what he brings to the pitch. He has openly praised the friendly nature of Scousers, calling them “very kind and nice,” which has helped foster a strong bond with the local community. By visiting Barbers No 1, a hotspot for footballers in the region, he follows in the footsteps of many of his teammates who frequent the establishment.

Barbers No 1, which started in St Helens, has expanded to 15 locations across the North West, with 13 situated in Merseyside. The barbershop has gained a reputation as a must-visit spot for players from both Liverpool and Everton, providing an informal space for them to relax and unwind.

On their social media, Barbers No 1 shared a heartwarming post featuring Endo with their staff, along with a video flaunting his fresh haircut. The post read, “Thanks for coming down to our St Helens store today @endowataru,” much to the delight of his supporters. Fans flooded the comments section, with one user expressing appreciation for his “nice, clean, and refreshing” style, while another admired his simple yet effective haircut.

The popularity of Barbers No 1 among footballers began thanks to a clever marketing strategy by staff. Manager Sam Edwards revealed how one of his employees, Tom, handed a flyer to Roberto Firmino, which kickstarted a wave of celebrity clientele. Their strategic location near the training ground made it a convenient stop for players.

Edwards detailed their experiences, sharing that the barbershop has not only gained recognition in Liverpool but also had the opportunity to cater to players internationally, including stints with the England national camp and even the Brazilian team.

As Endo continues to integrate into both the team and the community, his visit to the barbershop reaffirms his embrace of Liverpool’s culture and his growing connection with its passionate football fans. Keep an eye out tonight as he might just take to the pitch in an exciting Champions League clash against Lille!