LinkedIn's Game-Changing Verification Expansion

LinkedIn is making waves by rolling out its free verification system beyond its own platform, enabling external sites to harness LinkedIn’s authenticity check instead of creating their own! In a move that's sure to bolster trust across the web, Adobe is leading the charge as one of the first companies to hop on board.

Adobe Joins Forces with LinkedIn

With this integration, Adobe is embedding LinkedIn verification into their innovative Content Authenticity app and the popular Behance portfolio site. Creators who have passed LinkedIn’s verification process will proudly display a "Verified on LinkedIn" badge on their profiles. Plus, whenever verified creators utilize Adobe’s digital Content Credentials tools, their identities will travel alongside their work, showcased prominently on LinkedIn.

Addressing Online Impersonation

Oscar Rodriguez, LinkedIn’s VP of Trust, emphasizes the importance of authenticity in a digital landscape that’s growing increasingly rife with impersonation. "Pretending to be someone you’re not online is cheaper and easier than ever," Rodriguez warned. With LinkedIn's foundation built on trust, these new measures are crucial for keeping the platform genuine.

A Broader Movement Against Inauthenticity

As online platforms grapple with issues of authenticity, this collaboration with Adobe marks a critical step in empowering LinkedIn members. It helps users verify the identity attributes of others, creating a safer and more credible digital ecosystem.

The Verification Craze is Growing!

Since its launch in 2023, LinkedIn has seen over 80 million users verify their identities using government-issued IDs and professional email addresses. Following Adobe's lead, other platforms like TrustRadius, G2, and UserTesting are also embracing this expanded verification system.

A New Era of Verification on Social Media

In a similar vein, the emerging social media platform Bluesky recently unveiled its own verification system tailored for "authentic and notable" accounts. Mimicking Twitter's iconic blue checkmark, Bluesky is adding another layer of identity verification to the digital realm. While Twitter once set the standard for verification before its program was altered after Elon Musk's acquisition, these new moves signal a larger shift towards ensuring reliability and trust online.