LePub Singapore's Exciting Transformation Begins!

LePub Singapore has just made a significant leap forward by appointing Penny Sadlier as its new Managing Director, marking the beginning of an exhilarating chapter for the agency! With a stellar lineup of new creative leaders on board, including renowned Creative Directors Bruno Andrade and Pedro Pedreira, the agency is setting its sights on innovative heights.

Penny Sadlier: The Visionary Behind the Brand's Success!

Penny Sadlier isn't just any leader; she's a powerhouse in brand building and integrated campaigns. Previously Managing Director at PG One, she adeptly oversaw 14 P&G brands across 12 APAC markets. Reporting to Amrita Randhawa, Southeast Asia CEO of Publicis Groupe, Sadlier is poised to drive impactful strategies across LePub's diverse client portfolio.

"Since our inception in Singapore in 2022, the journey has been nothing short of remarkable. I’m thrilled to guide LePub into its next era, collaborating with some of the brightest minds in the industry to craft brands that resonate with culture," Sadlier passionately expresses.

A Powerhouse Team of Creative Innovators!

Joining Sadlier are heavyweights in the creative arena. Andrade and Pedreira make their move from Ogilvy Singapore, bringing with them award-winning experience and an unparalleled artistic vision. Francesca Babet, previously the Global Brand Director at Publicis Groupe Singapore, will infuse her exceptional storytelling skills into the agency's projects.

The creative duo, Senior Copywriter Ernest Kok and Senior Art Director Claudius Keng, also join from MullenLowe Singapore and recently celebrated recognition in Campaign Brief Asia’s Creative Rankings – a testament to their talent and expertise.

LePub's Ambitious Vision: Inventing Culture Forward!

Sadlier will collaborate closely with Executive Creative Director Stephan Schwarz and Bruno Bertelli, Global CEO of LePub and CCO LePub Worldwide, to build upon the agency's mission to "invent culture forward." Bertelli emphasizes, "LePub Singapore is a hub of innovation, attracting daring thinkers to create groundbreaking work that resonates locally and globally. I’m eager to see the direction their creativity takes us!"

A Future Brimming with Potential!

Randhawa adds, "Leading LePub into this next phase requires an exceptional skill set – from client leadership to nurturing talent across cultures. We’re fortunate to have Penny who embodies all these qualities.

With these strategic appointments, LePub Singapore is not just growing; it’s poised to redefine marketing in the region and beyond. The global network now boasts offices in cities including Milan, Rome, Amsterdam, São Paulo, and New York City, positioning LePub as a formidable contender on the world stage.