Katie Sturino, a well-known figure in the body acceptance movement, is on a mission to bring uncomfortable topics to the forefront of conversation. “The louder we talk about shameful things, the less power they hold,” she states, bringing attention not just to body positivity but also to an often-maligned subject: hemorrhoids.

Believe it or not, about 75% of Americans will experience symptoms related to hemorrhoids at some point in their lives. Sturino, who has been open about her own struggles with this condition, notes, “I’ve had them myself; my business partners both suffered from severe hemorrhoids during their pregnancies. Yet, no one seems willing to discuss it.” But she’s determined to change that narrative.

Recently, her company Megababe launched an innovative ointment called Butt Stuff, designed to alleviate hemorrhoidal symptoms—think pain, itching, and swelling. Sturino’s goal is straightforward: she wants Butt Stuff to shed the negative associations often tied to similar products that are usually hidden away in bathroom cabinets. “I want you to feel comfortable leaving this out on the dining room table,” she proclaims.

Sturino’s dedication to fostering body pride started with her fashion blog, 12ish Style. She then founded Megababe and introduced Thigh Rescue, a balm that combats skin chafing. It took significant time and effort to encourage open discussions about body friction, and she anticipates a similar challenge with her new hemorrhoid product. “This isn’t just about hemorrhoids; it speaks to a larger issue—a societal expectation of keeping women quiet and modest. We need to break that cycle,” she explains passionately.

While some might wish Sturino would tone it down—she recalls being called “unladylike” in public—she sees this label as a sign that she’s making waves. “The more ‘unladylike’ I am, the more I embrace my authenticity, and that encourages others to do the same. When we stop worrying about fitting into societal norms, we can focus on what truly matters.”

Interestingly, when Sturino solicited guesses from her followers about her next product launch, most assumed it would involve cellulite treatments—a misalignment with her brand’s message. “That’s not in our wheelhouse. We’re here to help you manage your current challenges, not to change who you are,” she clarifies.

For Sturino, the ultimate aim is to empower others to feel comfortable in their own skin, especially now that she herself embraces her body more than ever. “I have a good skincare routine and I’m grateful for that,” she shares. “But standing against societal norms doesn’t mean you can’t indulge in self-care.”

Sturino’s Favorite Hemorrhoid Relievers

1. **Exfoliating Body Scrub**: “I use this during my weekly Everything Shower to rejuvenate my skin. It provides a wonderful glow!”

2. **Butt Stuff Ointment**: "It contains 5% lidocaine—the maximum allowable without a prescription—plus cocoa butter and glycerin, making it soothing and skin-friendly. We're revolutionizing hemorrhoid care!"

3. **Smart Bidet Toilet**: “I adore my Kohler smart toilet with a bidet at my house in Maine. It makes bathroom time luxurious!”

4. **Fiber Supplements**: “Regular fiber intake keeps my digestive system ticking, which I find helps prevent hemorrhoids!”

5. **Bidet Bar Soap**: “At first, my team hesitated to make it, but I insisted we need something for proper cleanliness. It’s now one of our bestsellers!”

It’s time to embrace the conversation around hemorrhoids and other taboo topics. Sturino’s initiative may not only make those suffering feel validated, but also create a community where comfort, openness, and support thrive.