Korean Netizens Call for Boycott of Brands Linked to Kim Soo Hyun Amid Controversy

In a striking turn of events, beloved South Korean actor Kim Soo Hyun, who endorses an impressive array of 19 high-profile brands, is facing significant backlash from netizens following serious allegations from the family of late actress Kim Sae Ron. They have accused him of being indirectly responsible for her tragic death, which has sparked outrage across social media platforms.

Kim Soo Hyun's endorsement deals span various industries, including luxury fashion, cosmetics, finance, and retail. However, many netizens now argue that his image does not align with the values these brands represent, especially in the financial sector, which prioritizes a trustworthy public persona.

The brands affected by this growing controversy include major names like: - Swatch Group – MIDO (Watches) - HEBE Beauty (Cosmetics) - YOU Beauty (Cosmetics) - K2 Korea – Eider (Outdoor Apparel) - Homeplus (Retail) - Shinhan Financial Group (Finance) - CJ Foodville – Tous Les Jours (Bakery & Confectionery)