Introduction

In an exciting announcement that has set the fashion world abuzz, BVLGARI has officially named Kim Ji Won as their new brand ambassador. The luxury brand revealed this partnership on September 23, highlighting Kim Ji Won's “diverse charm, trendy style, and vibrant personality” as key factors that align perfectly with the essence of BVLGARI.

Historic Appointment

Making history as the first-ever Korean house ambassador for the brand, Kim Ji Won will take on the role of representing BVLGARI’s exquisite range of iconic jewelry, watches, and perfumes. Her unique blend of classic elegance and contemporary appeal is expected to resonate with fans and customers alike.

Role in the Divas’ Dream Collection

In addition to promoting BVLGARI’s latest collections, Kim Ji Won will serve as the muse for the coveted Divas’ Dream collection, a series that captures the spirit of bold and free-spirited women through its distinctive fan-shaped motif. This role reflects a commitment not just to beauty, but to empowerment and individuality.

Kim Ji Won's Statement

Expressing her enthusiasm about this new journey, Kim Ji Won stated, “BVLGARI is a beautiful brand that has been cherished globally for a long time. I am thrilled to join its magnificent history as an ambassador. I look forward to embarking on a new journey with BVLGARI as it continues to evolve from past to present and future.

Audio Guide for 140th Anniversary Exhibition

As part of her ambassador role, Kim Ji Won will also lend her voice to the audio guide for BVLGARI’s 140th-anniversary exhibition titled “Eternal Rebirth: In Search of Art, Jewelry, and Inspiration from Rome,” which will be hosted at the Museum Hanmi Samcheong in Seoul from September 27 to November 3. This exhibition promises to be a breathtaking showcase of the brand's rich legacy and artistic journey.

Conclusion

Congratulations are in order for Kim Ji Won as she embarks on this sparkling new adventure with BVLGARI! Fans can look forward to her captivating presence in the brand’s promotional campaigns and events. Stay tuned to see how this partnership unfolds, as Kim Ji Won enhances the luxurious image of BVLGARI on the global stage!