Introduction

SINGAPORE - The adorable Mofusand cat keychain from KFC has sparked a frenzy among fans, with scalpers quickly capitalizing on the excitement. These limited-edition keychains, featuring a charming cat with a chicken bucket, are part of a collaboration with the beloved Japanese cat illustration series. Launched to promote KFC’s new cereal chicken, these collectibles went on sale at 11 a.m. on January 13, quickly becoming the hottest item in town.

Pricing and Availability

For every cereal chicken box or cereal chicken burger purchased, customers could snag one keychain for $12.95. However, supplies were limited, with each customer allowed a maximum of two keychains. By 4 p.m., the reselling market had exploded—many listings on Carousell were observed at prices soaring up to $50! Some enterprising resellers even began accepting pre-orders for keychain designs that had yet to be released, asking up to $40 upfront.

Other Merchandise and Promotions

Aside from the keychains, KFC offered sticker packs and red packets for free—conditional on certain purchases—but soon these, too, were being resold for between $8 and $12. Customers who spent at least $12 at KFC Breakfast outlets received sticker packs, while red packets were available with the cereal chicken bundles.

Customer Experience

On the launch day, dedicated fans braved the rain and flocked to KFC outlets across Singapore, hopeful to grab their own queue tickets. Many, however, left disappointed. KFC had announced on social media that queue tickets would be distributed by staff, and customers needed to redeem them by 1 p.m.; once the tickets were gone, so were the keychains. Despite lining up for hours, some fans, like Facebook user Shi Ting, found themselves without the coveted merchandise. 'This is totally ridiculous. What’s the point of having the queue ticket?' she commented in frustration.

Sales Report

As the day progressed, KFC reported through a spokesperson late in the evening that the adorable keychains had 'mostly sold out,' with many outlets running out of stock within just three hours. However, amidst the chaos, there were heartwarming moments—some customers were seen generously giving away their tickets to fellow fans who had also missed out.

Future Releases

Looking ahead, KFC plans to release more designs of the Mofusand keychain on January 20 and 27, featuring the charismatic cat dressed as an egg tart and a drumstick, respectively. Additionally, fans can look forward to a special 20cm soft toy Mofusand cat wearing a chicken bucket, set to launch on February 5 for $19.95 at selected outlets. But don't wait too long—these exclusive merchandise offerings will only be available until February 18!

Conclusion

Will you be joining the race for the next wave of Mofusand collectibles? Mark your calendars—it’s sure to be another wild chase for those irresistible goodies!