A Sizeable Disappointment at KFC

SINGAPORE: A loyal KFC enthusiast was left fuming after receiving what he described as a 'drumstick the size of a wing drumlet' during his visit to the West Mall outlet. Will, the disgruntled customer, shared his frustrations with local news outlet Stomp, revealing that his recent experience was anything but satisfying.

Expectations vs. Reality

Will walked into the fast-food haven on March 31 craving his usual fix, only to be greeted by a surprisingly tiny portion. "I was shocked to find the drumstick was no bigger than an Old Chang Kee chicken wing drumlet," he lamented. Despite paying $4.35 for the supposed delicacy, Will felt cheated as portion sizes seemed to shrink while prices steadily climbed.

Fighting for a Replacement

Attempting to salvage his meal, Will asked staff for a different piece, only to discover that crispy drumsticks and thighs were sold out, with only the original flavor available. "I honestly felt cheated and disappointed. For that price, I expect something substantial," he expressed, noting how KFC favors breast and wing pieces and now significantly downsized portions.

A Trend of Shrinkflation?

Will pointed out a troubling trend: "KFC’s chicken used to be generously sized ten years ago. It became noticeably smaller about five years back, but prices haven’t budged downwards. Now, it’s comparable to a chicken wing drumlet!" He even compared the size to a chili packet, saying, "Even Old Chang Kee's chicken is bigger and costs half as much."

A Growing Consumer Concern

Will’s experience highlights a broader consumer issue: shrinkflation. This troubling trend sees product sizes shrink while prices remain high, leaving customers feeling frustrated. Though companies often blame skyrocketing production and supply costs, many, like Will, are demanding clearer connections between what they pay and the value they receive.