Technology

Kargo Unveils Game-Changing CTV Ad Formats for APAC Market

2025-06-24

Author: Jia

Revolutionizing CTV Advertising in Asia-Pacific

In a bold move, Kargo has launched three innovative connected TV (CTV) ad formats specifically for the Asia-Pacific region. This strategic effort aims to address critical challenges that marketers encounter as the streaming landscape evolves at lightning speed.

Introducing the Next Level in Advertising

The newly unveiled ad units—Tile, Flipbook, and Mirage—are crafted to provide advertisers with unparalleled creative flexibility, powerful storytelling capabilities, and measurable results across premium streaming platforms. These formats integrate captivating design with Kargo's cutting-edge ad technology, rooted in their unique 'Creative Science' methodology.

Overcoming Marketing Hurdles

As CTV gains traction in the region, an influx of advertisers has followed. However, brands frequently grapple with fragmented audiences, inconsistent measurement standards, and the pitfall of low-quality video content. Kargo's new offerings are specifically designed to confront these obstacles head-on.

"Advertisers today require a comprehensive CTV solution that encompasses everything from designing magnetic creatives to effectively targeting wide audiences, while also delivering quality inventory and dependable measurement," stated Rob Leach, General Manager at Kargo APAC. "With these new formats added to Kargo’s existing CTV suite, we are fully equipped to meet advertisers' evolving needs."

Explore the New Ad Formats

Here’s a closer look at the three game-changing formats Kargo has introduced:

Tile

This format expertly transforms vertical social video into sleek CTV spots, utilizing tiled clips alongside brand messaging. Tile allows social campaigns to expand onto the TV screen while preserving precision in targeting across the open web.

Flipbook

Designed for dynamism, Flipbook is an interactive format that scrolls through various product features and branding elements. It’s perfect for engaging storytelling and product launches that capture viewer attention.

Mirage

Mirage begins with eye-catching animation and seamlessly transitions into a video asset. Backed by RealEyes' AI creative testing, it boasts a remarkable 54% increase in viewer attention within the first two seconds compared to standard CTV ads.

Elevating CTV Advertising Standards

These cutting-edge innovations underscore Kargo's commitment to enhancing performance advertising on CTV while ensuring a smooth viewer experience. With advanced targeting tools and robust performance metrics, Kargo aims to deliver a comprehensive solution for advertisers navigating the increasingly intricate CTV landscape in APAC.