In a shocking twist for fans of the K-pop sensation The Boyz, the beloved group now risks losing the name that has defined their identity for the past seven years due to a contentious trademark dispute.

Following their recent transition to OneHundred Entertainment, talks over the trademark rights of "The Boyz" have come to a grinding halt. Reports from December 4th indicate that negotiations between OneHundred and the group’s previous agency, IST Entertainment, broke down dramatically. The initial discussions revealed IST demanding an exorbitant amount, reportedly in the tens of billions of won, for the rights to the name. When OneHundred refused to acquiesce to this demanding price tag, IST proposed further, restrictive terms for the use of the name—ranging from constraints on The Boyz's musical activities to other unreasonable conditions that OneHundred found unacceptable.

This impasse not only jeopardizes the group's iconic name but also highlights the complexities faced by K-pop artists when changing agencies. Without the members backing the trademark, IST is left holding a name that loses its essence without the talent behind it. The fallout from this situation appears devastating, as IST risks a trademark of little worth if it cannot be associated with the group, while The Boyz may have to part with a name that encapsulates years of hard work, passion, and cherished memories with their dedicated fanbase.

Emotional reports reveal that members of The Boyz were visibly distressed upon learning the latest developments in the negotiations. For them, the name represents far more than just branding; it is intertwined with their journey as artists and the bond forged with their fans, known as "Diadems." The thought of losing such an integral part of their identity has left them heartbroken, with some members spotted in tears during a recent meeting.

In light of this setback, OneHundred Entertainment has reported that The Boyz is preparing to move forward under alternative monikers, with names like "The Boys" or "The New Boyz" being considered. However, both fans and the group acknowledge that these names lack the legacy and emotional weight carried by "The Boyz."

As the excitement of scheduled comebacks and activities hangs in the balance, fans are vocalizing their support and urging the involved parties to reach a compromise. The industry is now watching closely as this saga unfolds—will The Boyz be able to reclaim their rightful name, or will they become yet another example of the intricacies and challenges in the K-pop universe? Stay tuned as this story continues to develop!