Jollibee Unleashes Gamejoy: A Flavorful Gaming Experience!

MANILA, Philippines – Jollibee, the iconic fast-food chain, is shaking up the culinary and gaming worlds with its groundbreaking initiative, Gamejoy! This exciting new campaign invites food lovers and gamers alike to delve into a vibrant eat-to-earn ecosystem that's as fun as it is rewarding.

Teaming up with the ingenious minds at Octopus&Whale, Jollibee aims to create a first-of-its-kind fusion of fast food and gaming, uniting gamers through a partnership with UniPin and leading game developers like Garena, NetEase, and OurPalm. The result? A thrilling way to earn rewards for doing what you love—enjoying meals at Jollibee while playing your favorite games!

Earn While You Indulge: How Gamejoy Works

Kickstarting this exciting campaign, Gamejoy Credits are now up for grabs! By purchasing any Gamejoy Combo, customers can earn virtual currency redeemable across a staggering catalog of over 10,000 games available on the UniPin platform. This innovative approach flips the script on conventional gaming models, allowing fans to seamlessly enter the gaming economy through their appetites.

"Gamers dislike interruptions," said Ferns Yu, Jollibee Philippines President, at the launch event Gamejoy Con. "Instead of disrupting their gameplay, we invite them to our world with enticing freebies!"

Bridging Cultures: A Campaign Crafted for All Gamers

The masterminds at Octopus&Whale faced a unique challenge: to honor Jollibee's rich heritage while resonating with today’s diverse gaming community. Dorothy Dee Ching, Jollibee's VP of Marketing, emphasized the importance of inclusivity in their reward system, stating, "We wanted a reward that caters to all types of gamers—because at Jollibee, everyone finds joy in both eating and gaming!"

Joey David-Tiempo, CEO of Octopus&Whale, further explained that the initiative isn't merely a brand partnership, but a reflection of Filipino culture. "If eating at Jollibee could mean you’re already part of the game, we’ve truly struck gold!"

Gamejoy: Redefining Fast Food's Role in Gaming

Gamejoy sets a new standard for Quick Service Restaurants (QSR) in engaging with gamers. What distinguishes Gamejoy?

- **Playable in Real Life**: Gamejoy connects meals to rewards, making every bite a step toward in-game treasures.

- **Mealtime as Currency**: Every Gamejoy Combo includes a code unlocking precious Gamejoy Credits.

- **A Seamless Ecosystem**: This initiative brings together major industry players in an unprecedented collaboration.

- **Culturally Relevant, Globally Reachable**: While originating from Filipino gaming, Gamejoy is designed to expand its impact across various markets.

Setting New Trends: The Power of Collaboration

From driving foot traffic to elevating brand stature, Gamejoy not only legitimizes fast food in the gaming world but sets the stage for future brand collaborations. DC Dominguez, Country Head of UniPin PH, stated, "This initiative fosters inclusivity in a fragmented industry—an arena where Jollibee excels."

Garena’s producer, Nicolas Ting, added that this campaign transcends mere advertisements, anchoring itself in cultural experiences that resonate deeply with local audiences.

Jollibee's Gamejoy is proof that culturally aware, ecosystem-driven creativity can carve out new spaces for brands to thrive, shifting from just presence to true belonging.