Jessi's New Record Label

In an exciting turn of events for her career, the renowned singer Jessi has officially launched her own record label, revealing the news to her fans through an emotional post on Instagram.

The Meaning Behind 'UNNI'

On September 20, KST, Jessi shared the announcement along with a touching message explaining the significance of her label's name, UNNI, which means "big sister" in Korean. In her message, Jessi expressed how the term embodies an older sister's role — someone who supports, educates, and inspires those around her. She reminisced about how an "unni" helps guide you through life's challenges, from mastering makeup to discovering new music and, most importantly, teaching self-respect.

“I decided that there was no better name for my company than Unni, as I want it to be a safe haven where I can share my music and much more with you all,” Jessi wrote. “Thank you for always supporting me, jebbies! I look forward to this new chapter and hope I can be the same for you. Unni loves you!” ❤️

Partnership with DOD

Additionally, the same day, management agency DOD announced that they have entered into a partnership with Jessi, providing her with label and management services. DOD is well-known for representing leading artists, such as BTOB members Eunkwang, Minhyuk, Hyunsik, and Peniel, as well as former NMIXX member Jinni. This collaboration is set to empower Jessi in her endeavors as a solo artist and entertainer, giving her the support needed to explore new artistic dimensions.

Looking Ahead

A new era is dawning for Jessi, and her fans are buzzing with anticipation about what thrilling ventures lie ahead. Given her remarkable journey and unique artistic vision, there's no doubt that her new label, UNNI, will become a significant player in the music industry, fostering creativity and inspiring fellow artists. Keep your eyes peeled, as Jessi is primed to unveil a series of surprises that could redefine her career!