The highly anticipated brand reputation rankings for actors have been released by the Korean Business Research Institute, showcasing the influence of various stars in the entertainment industry!

This month, the rankings were derived from an in-depth analysis of the media coverage, participation metrics, interaction rates, and community engagement indices of 100 actors who starred in dramas, films, or OTT content between December 27 and January 27.

Leading the charge is Lee Jun Hyuk, the charismatic star of "Love Scout," who soared to the top of the chart with an impressive brand reputation index of 10,689,968. His powerful performances have certainly resonated with fans and media alike.

Following him is Choo Young Woo, known for his role in "The Tale of Lady Ok," who secured the second position with a brand reputation index of 10,262,219. His growing popularity reflects his rising star status in the industry.

Ranked third is Lee Jung Jae from the globally acclaimed series "Squid Game 2," who earned a brand reputation index of 10,102,552. His remarkable portrayal continues to captivate a vast audience and remains a hot topic in entertainment circles.

Hyun Bin came in fourth this month with a brand reputation index of 7,864,413, maintaining his stronghold as one of South Korea's beloved actors. Jo Yu Ri, also from "Squid Game 2," rounded out the top five with a brand reputation of 7,656,777, proving that her talent resonates well with viewers.

Here's a glimpse of the top 30 ranking actors for January:

1. Lee Jun Hyuk 2. Choo Young Woo 3. Lee Jung Jae 4. Hyun Bin 5. Jo Yu Ri 6. Cha Joo Young 7. Park Gyu Young 8. Han Ji Min 9. Lee Byung Hun 10. Gong Yoo 11. Yoo Yeon Seok 12. Chae Soo Bin 13. Song Joong Ki 14. Lim Ji Yeon 15. Won Ji An 16. Lee Min Ho 17. Lee Se Young 18. Go Youn Jung 19. Yim Si Wan 20. Kim Jae Won 21. Lee Yi Dam 22. Kim Jung Hyun 23. Lee Hyun Wook 24. Ju Ji Hoon 25. Jeon Yeo Been 26. Heo Nam Jun 27. Roh Jae Won 28. Lee Jin Uk 29. Lee Je Hoon 30. Lee Su Hyun

These rankings underscore the dynamic nature of the entertainment industry and the shifting tides of public favor. Stay tuned for the February rankings, where new contenders might emerge, reshaping the current landscape of the Korean acting scene.

If you're eager to catch Lee Jun Hyuk in the much-talked-about "Love Scout," make sure to check it out with subtitles available on popular streaming platforms!