Introduction

The latest brand reputation rankings for variety stars in South Korea have been unveiled by the Korean Business Research Institute, showcasing the most beloved entertainers of January 2025. The rankings, which reflect the public’s affection and media presence, analyzed big data collected between December 4, 2024, and January 4, 2025.

Top Ranks

Leading the charge once again is the ever-popular Yoo Jae Suk, who has maintained his reign at the top with an impressive brand reputation index of 3,259,673. His popularity stems from high-profile shows like 'You Quiz on the Block,' 'Punghyanggo,' and the enduring 'Running Man.' Notably, his positivity rating is exceptional at 84.05%, highlighting the positive impact he has on audiences.

Following Yoo Jae Suk is Jun Hyun Moo in the second position with a brand reputation index of 2,420,584. Meanwhile, Shin Dong Yup closely trails in third with a score of 2,397,769, showcasing the competitive nature of the variety entertainment scene.

In fourth place, the strong and charismatic Kim Jong Kook holds a brand reputation index of 1,955,373, while Tak Jae Hoon completes the top five with a score of 1,642,531.

Other Influential Figures

The rankings continue with a list of other influential figures in the entertainment industry, including Ahn Jung Hwan, Kim Gura, and Super Junior’s Kim Heechul, guaranteeing a diverse array of talent captivating viewers across various platforms.

Looking Ahead

As fans of variety shows eagerly anticipate fresh content, they can also look forward to Yoo Jae Suk’s latest variety show, 'Whenever Possible,' available on Viki. Moreover, for those who can’t get enough of his antics alongside Kim Jong Kook, episodes of 'Running Man' remain a must-watch.

Conclusion

These rankings are not just a reflection of popularity but also a testament to the impact these stars have on culture and entertainment within South Korea. As the season unfolds, fans can only speculate who will rise and fall in the ranks and what new projects will emerge, capturing the hearts of viewers even more.

Stay tuned for more updates as we continue to track the dynamic world of variety television in 2025!