Entertainment

IVE's Teaser Sparks Controversy: Are They Copying ALLDAY PROJECT’s 'FAMOUS'?

2025-08-23

Author: Jia

IVE is back in the spotlight with their latest teaser for 'XOXZ', but not all the attention is favorable. While the vibrant visuals have garnered significant praise, some critics are raising eyebrows over potential similarities with another music video.

The teaser, released ahead of IVE's much-anticipated comeback, flaunts a kaleidoscope of colors that starkly contrasts the typically darker aesthetics prevalent in many K-Pop releases today. This bold new direction has fans buzzing with excitement, turning the clip into a trending sensation.

However, the excitement has been tinged with controversy. Observant fans have noted that a rooftop scene in IVE's teaser bears a striking resemblance to a segment from ALLDAY PROJECT's hit 'FAMOUS', released earlier this summer. In the teaser, IVE members pose against a dramatic city skyline, and some fans are arguing that this visuals echo that of ALLDAY PROJECT's backdrops.

Despite the backlash, many IVE supporters have rushed to defend the group, arguing that the two clips merely share a similar backdrop theme and are not identical in execution. This debate has ignited discussions across various social media platforms, with fans passionately divided over the legitimacy of the comparisons.

Fans won’t have to wait long for answers, as IVE is set to release 'XOXZ' along with its full music video on August 25. As anticipation builds, many are left wondering if the controversy will fade once the video drops, or if the discussions will only intensify.