In a charming gesture that has won the hearts of many, singer IU surprised residents of Seongsan-dong with gifts on September 19 KST. Those living right by the Seoul World Cup Stadium found small tokens of appreciation hanging on their doorknobs, a move designed to alleviate the discomfort caused by loud events and heavy traffic often experienced during weekends.

One local resident expressed their appreciation, stating, "I live right by the stadium, and this is the first time that I'm receiving something like this. Usually, I just brace myself for the noise from events, but this time, a celebrity actually reached out to ask for our understanding."

IU's generous giveaway targeted several apartment complexes in the Mapo-gu area, near the well-known stadium. The residents are no strangers to the raucous sounds that accompany sports matches and concerts held at the venue, navigating noise disruptions regularly. Notably, IU's own concert, '2024 HEREH Encore: The Winning', scheduled for September 21-22, is anticipated to draw significant attendance and traffic.

To encourage understanding during her upcoming events, IU distributed gifts to over 4,000 households nearby, including practical garbage disposal bags. The bags were accompanied by a message that informed recipients of the concert and politely requested patience with potential noise and congestion: "From September 21-22, 2024, IU's concert will be taking place at the Seoul World Cup Stadium. We kindly ask for your generous understanding."

Residents expressed their gratitude, with many noting that it’s a rare occurrence for a performer to acknowledge and address the concerns of the community in such a personal way. This thoughtful outreach marks a significant moment, being the first instance of any artist providing gifts to soothe noise-induced frustrations caused by stadium events.

The upcoming '2024 HEREH Encore: The Winning' marks a historic conclusion to IU's remarkable first world tour, which spanned 18 cities over five months, showcasing her musical talents and captivating audiences worldwide. The singer's efforts to connect with her neighbors demonstrate her commitment not just to her fans, but also to the communities surrounding her performances, setting a precedent for how artists can bridge the gap between stardom and local impact.