App Installs Plummet for X on Android Devices

Elon Musk’s X is facing a significant crisis on Android platforms. Recent data from app intelligence firm Appfigures reveals a staggering 44% drop in new installs on Google Play as of July 2025, while the App Store is thriving with a 15% increase in downloads! This alarming trend threatens X’s overall growth and financial stability.

Total Mobile Downloads Dive Amid Android Struggles

The drop in Android downloads has contributed to a 26% decrease in total mobile downloads year-over-year, with recent figures showing a heartbreaking decline of 35% just the month before! Android installations are tumbling, down nearly 49%, leading to significant concern for the platform's future.

Fixing the Android Experience: A Race Against Time

While the exact reasons for this decline remain unclear, Nikita Bier, X's new head of product, acknowledges the Android app’s notorious issues, including persistent bugs and crashes. In an effort to turn things around, Bier is assembling an "Android Dream Team" aimed at drastically improving the app.

Rivalry Intensifies: Where Are the Missing Android Users?

So, where are all the would-be Android users of X heading? Rivals like Bluesky are showing sluggish growth, with only 119,000 downloads in July, a fraction compared to X’s millions. However, Meta's Threads is rapidly gaining traction, possibly drawing away some of X’s Android audience.

Revenue Falls: Subscription Woes for X

But that’s not all! X is also grappling with declining subscription revenue, seeing earnings slump to $16.9 million in July, down from $18.8 million in March. Although there was a slight rebound from June's $16.8 million, significant reliance on ad revenue continues to overshadow premium subscriptions revenues.

The Threat from Grok: A New Competitor

To make matters worse, X is potentially losing paying subscribers to Grok, which has launched its own stand-alone app appealing to those who previously subscribed for AI features. With X facing multi-faceted challenges, the urgency for significant improvements has never been higher.

The Future of X Hangs in the Balance

As the struggle intensifies, X finds itself at a crossroads. Will they be able to reverse this decline and reclaim their audience, or is a shakeup in the social media landscape on the horizon? Only time will tell!