C-beauty, or Chinese beauty, is rapidly capturing the hearts of beauty enthusiasts around the world, transforming the way makeup is perceived and applied. The rise of makeup videos on Douyin (the Chinese counterpart of TikTok) showcases this burgeoning trend, which emphasizes dramatic lashes and a doe-eyed aesthetic reminiscent of traditional manhua, or Chinese comics. As more content creators embrace these styles, C-beauty is gaining traction not only in China but also on a global scale.

One notable figure is Thai-Chinese influencer Kyurin, who frequently showcases C-beauty looks on her social platforms. In her videos, she conducts comparisons between C-beauty and Western beauty products, consistently affirming the former's prowess and quality. This kind of engagement illustrates just how deeply C-beauty is resonating with consumers.

Interestingly, C-beauty has also ventured onto the international fashion stage. At New York Fashion Week, the brand Into You made a vibrant impression with its bold colors during the 3.1 Phillip Lim Spring-Summer 2024 show, marking a significant return for the designer after a four-year break. Moreover, the brand Flower Knows has teamed up with Bad Binch Tongtong to create innovative makeup looks for the Spring-Summer 2025 runway, further solidifying C-beauty's influence in high fashion.

Accessibility to C-beauty products has improved significantly, with cult-favorite brands now widely available in major stores such as Watsons and Guardian, as well as online through platforms like Shopee and Lazada. Taobao's introduction of an English interface also makes it easier for international shoppers to explore these products without the hassle of translation.

Here are 7 C-Beauty Brands You Should Not Miss:

1. **JUDYDOLL** This brand is a favorite among Douyin users, known for its playful and colorful aesthetic. The Blush Powder comes in unconventional shades like icy blue and vibrant yellow, perfect for adventurous makeup fans. **Viral star product**: Judydoll Iron Mascara, which features an innovative bristle-less wand designed for easy application and maximum volume while remaining water- and smudge-proof.

2. **JOOCYEE** Joocyee combines artistry with wearability, offering sophisticated yet easy-to-use products that excel in humid climates. **Viral star product**: Glazed Rouge, touted for its unique oil-based formula that provides long-lasting color with an exquisite glossy finish.

3. **FLOWER KNOWS** Inspired by the elegance of princesses, this brand offers a jewel-toned eyeshadow palette known for its blendability and impressive wear time in humid conditions.

4. **INTO YOU** Known for its trendy and innovative makeup, especially among younger audiences and K-pop fans. **Viral star product**: Airy Lip & Cheek Mud delivers a soft, blurred effect and is infused with nourishing ingredients to keep your skin looking fresh.

5. **CHILLAB** Chillab promotes a breezy, natural beauty vibe with its ocean-inspired offerings. **Viral star product**: Lavender Matte Powder, celebrated for its sebum-controlling properties and ability to blur imperfections while keeping skin hydrated.

6. **SKINTIFIC** A brand dedicated to accessible skincare with a focus on advanced formulations. **Viral star product**: 5X Ceramide Barrier Moisture Gel, designed to deeply hydrate and repair the skin barrier, suitable for addressing common issues like acne and redness.

7. **WINONA** Established in 2008, Winona specializes in gentle skincare solutions for sensitive skin, utilizing plant actives for effective healing. **Viral star product**: Soothing Repairing Freeze Dried Mask, known for its calming and restorative properties.

As the beauty landscape continues to evolve, it’s clear that C-beauty isn’t just a passing trend but is here to stay, with innovation at its forefront. For beauty lovers everywhere, 2024 promises to be a groundbreaking year, as Chinese brands lead the charge in beauty innovation and creativity!