A New Era in Watchmaking

Have you ever imagined a watch that combines creativity with precision? Look no further! Richard Benc, the visionary behind the quirky yet appealing watch brand Studio Underd0g, made his idea a reality in 2020 with colorful designs that challenge conventional watch aesthetics. From playful designs that resemble April Fool's jokes to chronographs featuring pizza-inspired dials, the brand has captured the hearts of watch enthusiasts around the globe.

The Salm0n: Flagship Model of the 03SERIES

Now, Studio Underd0g has taken a giant leap forward with the introduction of the Salm0n, the flagship model of their new 03SERIES collection. This exciting news comes on the heels of a striking collaboration with renowned indie watchmaker H. Moser, resulting in the eye-catching Project Passion release, which features a perpetual calendar alongside this new Swiss-powered monopusher chronograph.

Evolution from the 01SERIES

Previously known for their initial 01SERIES lineup, which saw great success with its compact design and affordability—powered by the hand-wound Seagull ST-1901—Studio Underd0g has consistently pushed the envelope. Last year, they made waves with the Field 02SERIES, which brought yet another whimsical approach to watchmaking through its vibrant colors and classic inspirations.

Specifications and Quality of the 03SERIES

The new 03SERIES represents an evolution in terms of specifications and perceived quality, while maintaining the brand's signature light-heartedness. One of the standout features of the Salm0n is its unique color scheme—a salmon dial inspired by the actual fish! Richard Benc quips that “every serious brand needs a salmon dial in its portfolio,” but he also ensured that Underd0g's offering had a unique twist.

Case Design and Movement

Examining its case design, the Monopusher 03SERIES sports a sleek and compact steel casing measuring 38.5mm in diameter and 13.6mm in thickness. The double-domed sapphire crystal gives it a classic touch, complemented by a transparent case back showcasing the watch's new Swiss movement.

The dial is where this watch truly shines. The innovative design features a grained texture reminiscent of a shimmering salmon skin, gradually transitioning in color. The sunray lower dial, in a true salmon hue with a metallic finish, boasts a tachymeter scale and an oversized 30-minute counter—effortlessly blending style with functionality.

One of the biggest upgrades in this model is its movement. Replacing the Seagull from the previous series, the 03SERIES now houses a hand-wound Swiss Sellita SW510 movement. This highly regarded chronograph offers a solid power reserve of 63 hours and is known for its robustness, sharing its architecture with the Valjoux 7750.

Additional Features and Assurance

As if these features weren’t enough, the Salm0n is paired with an exquisite Epsom calfskin strap crafted by The Strap Tailor. Studio Underd0g has also teamed up with Horologium for rigorous independent quality control inspections before shipment—ensuring the watch is demagnetized, accurately evaluated across three positions, and adjusted for optimal performance if necessary. Plus, it comes with a generous 2-year warranty!

Conclusion: A Statement Piece

Are you curious to see how this playful yet sophisticated timepiece will stand up against the competition? The Studio Underd0g Salm0n isn't just a watch; it’s a statement! Get ready to add this unique creation to your collection—it's bound to become a conversation starter!