A Sponge That Captivated a Nation!

This month, a quirky item has taken Singapore by storm—a mini dishwashing sponge shaped like a Scotch-Brite charm! Launched on April 14, this Scotch-Brite Tough Clean Scrub Sponge SimplyGo EZ-Link charm has captured hearts without featuring beloved characters from popular culture.

Why the Hype?

Despite its S$19.90 (approximately US$15.15) price tag and lack of any top-up value, the sponge charm is flying off the shelves. Social media buzz exploded when a user on Xiaohongshu shared her excitement about snagging one at the Sengkang MRT station, immediately prompting a flood of inquiries about the vending machine's exact location. Spoiler: That machine might just be empty now!

A Worldwide Appeal!

It's not just locals who are enamored—international fans have reached out, eager for someone in Singapore to snag the charm for them. One user humorously remarked, "Do Singaporeans really love cleaning that much?" while others pointed out that an actual cleaning sponge costs far less.

A Limited Supply!

EZ-Link has sparked curiosity among fans, especially with users clamoring for a restock, despite the company claiming they have no updates about future releases. Instead, they have advised enthusiasts to keep an eye on their social media for potential announcements.

Carousell Resale Market Blows Up!

In the meantime, Carousell listings have emerged, with sellers offering the sponge charm for an average of S$30 each—some daringly pricing it at S$49.90! That’s over double its retail price. One avid fan expressed her willingness to pay for the charm, acknowledging it as overly priced but too adorable to resist.

The Question of Ethics!

But will she buy from Carousell? "Absolutely not!" she exclaimed, deeming the resellers unethical. Still, the clamor for the charm shows that when it comes to collectibles, cuteness often triumphs over price!

Final Thoughts!

So the real question is, can this seemingly mundane sponge charm—despite its price—become the next must-have collectible? Keep your eyes peeled and your wallets ready, because this cleaning accessory isn’t going away quietly!