Instagram Edits Makes a Splash with Record Downloads!

Instagram Edits, the latest sensation from Meta, has taken the app world by storm, surpassing 7 million downloads in its debut week! This impressive launch outshines the initial performance of CapCut, a popular video creation app from ByteDance.

In just two days, Instagram Edits was downloaded a staggering 702,900 times on iOS alone, a jaw-dropping 37 times more than what CapCut managed within its first 48 hours. By the end of its first week, Edits boasted 1.2 million downloads on iOS and a whopping 5.9 million on Android—totalling 7.1 million!

U.S. Launch: A 112x Lead Over CapCut!

The numbers get even more astonishing when we focus on the U.S. market. In its first three days, Instagram Edits racked up 381,000 downloads, compared to CapCut's meager 3,400. That’s a staggering 112 times the downloads for Edits!

A Perfect Storm of Popularity!

With such rapid adoption, Instagram Edits quickly climbed to No. 1 on the U.S. iPhone App Store charts, dominating both the Overall and Top Non-Game Apps categories on its launch day. By the second day, it slipped to No. 2 but managed to retain a top position through the week, demonstrating the power of Meta’s expansive social network.

CapCut Still Holds the Crown for Overall Downloads!

However, despite this meteoric rise, Instagram Edits has a long road ahead to catch up with CapCut's total user base. Launched in April 2020, CapCut has amassed an impressive 1.22 billion downloads globally, excluding users from China.

Creators Weigh In: Praise and Critique!

The responses from creators have been mixed. Many users praise Instagram Edits for its user-friendly interface, built-in analytics, ad-free experience, support for 4K videos, and the option for watermark-free exports. Yet, critics point out that the app currently lacks several features that CapCut offers, such as diverse templates and a wide array of transition effects.

What Lies Ahead for Instagram Edits?

While Instagram Edits is off to a blazing start, it remains to be seen whether it can maintain momentum and expand its features. As it grows, there’s speculation it might introduce a paid tier for monetization or even start including ads—something users are keenly watching.