Introduction

As the K-Pop landscape gears up for another bustling year, all eyes are on the activities of the four major agencies, particularly HYBE, known for its juggernaut group BTS. Fans are abuzz with anticipation about what 2025 could hold, especially after a year filled with controversies.

HYBE's Comeback Plans

HYBE is poised for a significant comeback with BTS in the latter half of the year, following the completion of mandatory military service for its members. Expectations are high, with the agency hinting at a new album drop and a world tour slated for 2026. If everything unfolds as planned, HYBE could see an operating profit increase of 80% compared to last year—an indication of its financial strength and market prowess.

Continued Activities of SEVENTEEN

Moreover, despite members Hoshi, Wonwoo, and Woozi from SEVENTEEN set to enlist in the military, the group will not be slowing down. Instead, they will continue their musical endeavors with various unit and solo activities during this period.

Backlash Over New Girl Groups

However, the news of HYBE's plans to debut new girl groups has sparked a wave of backlash from Korean netizens. Many are questioning the strategy behind introducing more groups when fans believe the agency has already flooded the market.

Criticism from Fans

Critics expressed their discontent online, saying, "Didn’t they debut ILLIT and KATSEYE last year? And they’re releasing more?” and “Get a grip, HYBE." Others have voiced concerns about whether HYBE's approach is leading to a dilution of unique musical identities, saying, “Why are they not trying to grow their IP instead of launching new groups?

Calls for Better Management of Existing Groups

In addition, there are calls for better strategies in managing existing groups with rich concepts and storylines like GFRIEND and fromis9. “They should know how hard it is to grow a new IP,” one comment read, suggesting that more focus should be given to nurturing existing talent rather than introducing new entities.

Conclusion

As HYBE navigates through these challenges, fans and industry observers are left wondering if the company's strategy of mass-producing groups will ultimately pay off. Could the chaos in the K-Pop market lead to any groundbreaking innovations, or will it burden the industry with too many similar concepts?