Technology

How the TikTok Boom Elevated DHgate to a Top U.S. App Amid Trade Tensions

2025-04-14

Author: Nur

In a surprising twist of events, the escalating trade war between the U.S. and China has taken a viral turn, catapulting a Chinese e-commerce app, DHgate, to the forefront of the U.S. App Store.

After aggressive tariff hikes of 145% on Chinese imports initiated by the Trump administration, many Chinese suppliers began sharing insights on TikTok about the true origins of luxury goods, revealing that what many believed were European-made products often hail from Chinese factories.

DHgate Soars in Rankings!

This online frenzy sent DHgate skyrocketing to the No. 3 spot among free iPhone apps in the U.S. by Monday morning—up from No. 352 just two days prior. The app had an astronomical leap, hitting No. 6 on Sunday before rocketing to No. 3.

Statistics from app intelligence service Appfigures revealed that DHgate experienced over 35,000 downloads on Saturday alone, marking a 56% increase from its 30-day average, with a staggering 98% leap in U.S. installs.

Unveiling Luxury Secrets!

The TikTok sensation, where manufacturers expose the less glamorous side of luxury goods production, has driven this demand. Many TikTok creators highlighted how famous brands produce their products in China but conceal this by adding labels in Europe, leading to inflated prices.

In a viral clip, a manufacturer revealed the shocking reality that a $38,000 Birkin bag is produced for just about $1,400, indicating that consumers are primarily paying for the brand's logo and packaging.

Navigating the Chinese Marketplace!

The DHgate platform connects consumers directly to manufacturers, boasting an impressive catalogue of over 30 million products across diverse categories. However, navigating this landscape requires discernment, as not every listing is what it seems; online communities like r/DHgate on Reddit can assist in identifying genuine suppliers.

China's Card in the Trade War!

Moreover, the app's sudden popularity highlights the intricate ties between the U.S. and China—far beyond just cheap electronics and fast fashion. Many TikTok users are now keen to explore buying directly from Chinese manufacturers after realizing the depth of dependency on China for various luxury brands.

Even though using DHgate may not provide a loophole around Trump's tariffs, the app undeniably leverages the growing curiosity among consumers about sourcing directly from origins.

As one TikTok commenter humorously noted, in the midst of this trade war, it seems the U.S. believes it holds all the cards, while China nonchalantly responds, "We make all the cards."