Entertainment

HOLY K-POP! BLACKPINK's Jennie Loses Top Brand Deals to Rising Idols – Fans Are Divided!

2025-09-04

Author: Wei

The Shocking Shift in Brand Ambassadorships

In a stunning turn of events, BLACKPINK's Jennie has been replaced by a host of other K-Pop idols as the face of several major brands, igniting a firestorm of discussion among fans and the public alike. Reports indicate that her contracts have come to an end, leading to fevered speculation about her next moves.

Fans React: A Mixed Bag of Opinions

A post on Pann has recently gone viral with over 78,000 views, highlighting the drama surrounding these brand transitions. Fans are split; some view this as a normal progression in the fast-paced world of celebrity endorsements, while others express deep disappointment at the loss of Jennie’s high-profile partnerships.

Who’s Snagged Jennie’s Gig?

Notably, it has been reported that Gentle Monster has opted for aespa's Karina, sparking rumors that Karina will soon be announced as a key ambassador for Chanel Beauty. Meanwhile, Jennie’s association with Tamburins has now transitioned to Stray Kids’ Felix, who has also been named the new face of Hera.

What This Means for Jennie's Career

The shifting loyalties of these brands signals a significant moment in the K-Pop industry, where image and brand representation can make or break a star. As the dust settles, fans eagerly await to see what strategic moves Jennie will make next to reclaim her status in the competitive landscape of endorsements.