Record-Breaking Growth for Google One

In an impressive feat, Google One, Alphabet's cloud storage and AI-powered subscription service, has officially surpassed 150 million subscribers. This astonishing growth marks a staggering 50% increase since February 2024, when it reached the 100 million milestone just six years after its inception.

Exclusive AI Features Attract Millions

A major driving force behind this surge is the launch of Google’s new $19.99 per month plan, which provides users with unique AI capabilities that free users don’t have access to. According to Shimrit Ben-Yair, a vice president overseeing Google One, millions of new subscriptions can be attributed directly to these enticing AI features.

Diversifying Beyond Ads

As part of its strategy to move beyond its advertising roots—responsible for a whopping 75% of its $350 billion revenue in 2024—Alphabet is investing heavily in subscription services like Google One. This diversification is more crucial than ever as the rise of AI chatbots poses a significant challenge to Google’s search engine supremacy.

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