In a significant update for digital marketers and SEO professionals, Google has announced that the performance report filters in Google Search Console will now "stick" to the last settings used. This means that users will no longer have to reset their filters every time they navigate through various performance reports. Google confirmed this enhancement via its social channels, emphasizing a focus on user convenience.

The Search Console performance reports, which include the Search Performance, Discover Performance, and News Performance reports, are designed to retain the filters you previously selected. This streamlining allows for a more efficient transition between reports, making data analysis smoother than ever.

Additionally, Google has introduced a “reset filters” button that enables users to quickly clear any applied filters with just a click. This feature is perfect for those who might want to start afresh without manually removing each filter.

In another exciting enhancement, the performance report's behavior has been modified: when users click on a row within a specific tab, the report will automatically switch to the Queries tab. If users are already in the Queries tab, it will seamlessly transition to the Pages tab, as explained by Daniel Waisberg from Google. This feature aims to improve navigational flow and ensure users have quick access to the most relevant data.

This update is particularly noteworthy as it stems from a high volume of requests from users seeking a more intuitive and time-saving experience within Google Search Console.

Why is This Important for You?

For anyone involved in SEO reporting, this update calls for a slight adjustment in how you interact with the platform. The "sticky" nature of filters means that as you view and export your data, you need to remain aware of your current filter settings. While this change aims to enhance efficiency in the long term, it may require a brief transition period for seasoned users who are accustomed to the previous workflow.

These enhancements signify Google’s commitment to improving its tools based on user feedback, ensuring that digital marketers can work more efficiently. Keep an eye on your Search Console performance reports and embrace these changes to optimize your reporting process!