Get ready, grooming enthusiasts! The Men’s Folio Grooming Awards 2025 is back, bringing with it the crème de la crème of grooming products designed to elevate your self-care routine to new heights. In a world where first impressions matter more than ever, the right tools and formulas can make a significant difference in how we present ourselves.

This year, the spotlight shines brighter on innovation and reformulation, as brands scramble to offer products that not only enhance our appearance but also cater to a growing awareness of sustainability. With numerous products hitting the shelves, the grooming industry is bursting with promise.

Men’s Folio continues its commitment to straightforward, no-nonsense grooming with a meticulously curated 15-step regimen that highlights the essentials of modern self-care. From cleansers to fragrances, this year's awards aim to recognize products that cater to everyone, whether you're a grooming novice or a seasoned pro.

Here are the 15 award categories you can look forward to:

- Best Cleanser - Best Toner - Best Serum - Best Moisturizer - Best Sunscreen - Best Primer - Best Foundation - Best Concealer - Best Brow Fillers - Best Setting Powder or Spray - Best Fragrance* (including Floral, Woody, Amber, and Fresh profiles) - Best Razor - Best Hair Care - Best Hairdryer - Best Oral Care

The evaluation criteria for the nominated products will focus on their **Ease of Use**, **Claim to Fame**, and **Sustainability** credentials.

Mark your calendars! The deadline for nominations is Tuesday, May 15, 2024. To nominate a product, simply fill out a form with the brand and product name. For fragrance entries, remember to include the scent profile as well.

To be eligible for consideration, each nominated product must be available in at least two full-size units and submitted to our office between April 16 and April 21, 2025. Don't worry if full-sized fragrances can't make the trip; we accept tester vials as well.

With buzz surrounding groundbreaking innovations and a keen focus on sustainability, the Men’s Folio Grooming Awards 2025 promises to be an unmissable event in the world of grooming. Stay tuned for updates and get ready to redefine your grooming game!