AWE 2025: The Ultimate XR Showcase

Mark your calendars! The Augmented World Expo (AWE) 2025 is set to take Long Beach, California by storm from June 10-12, bringing together over 6,000 attendees, 400 industry-leading speakers, and 300 exhibitors from around the globe.

Star-Studded Speaker Lineup

Prepare for an electrifying lineup featuring industry giants like Snap CEO Evan Spiegel, Atari co-founder Nolan Bushnell, and Oculus/Anduril innovator Palmer Luckey. The excitement is palpable as the XR industry gears up for significant growth predicted to extend through 2030.

From Sci-Fi to Reality: The Shift in XR Focus

Gone are the days when the metaverse was solely inspired by sci-fi fantasies. The XR landscape is now laser-focused on practical applications, especially in gaming and enterprise solutions. Ori Inbar, CEO of AWE, emphasized that the industry must produce captivating content that truly engages audiences.

AI's Role in the Future of XR

As the lines blur between AI and XR, one burning question remains: Will AI overshadow XR or enhance its mass-market potential? With Meta reallocating resources toward AI under Mark Zuckerberg's leadership, the future of XR remains uncertain yet promising.

Zuckerberg vs. Apple: A New Competitive Landscape

Zuckerberg's Meta is now navigating fierce competition from Apple, which unveiled its highly anticipated Apple Vision Pro earlier this year. However, Apple appears to be slowing its next-gen headset development, while Meta pivots towards integrating AR and AI technologies.

Innovations from Renowned Leaders

Bushnell, the iconic founder of Atari, will share the stage with five of his children, who are passionately pushing the boundaries of gaming into the XR realm. Keep an eye out for Brent Bushnell’s latest venture, DreamPark, which transforms ordinary parks into extraordinary mixed reality experiences.

AWE Builders Nexus: Catalyzing Startup Innovation

This year introduces the AWE Builders Nexus—a program dedicated to empowering startups. It's designed to provide invaluable resources, funding opportunities, and strategic partnerships that will drive innovation and help businesses capture customers.

Tech Demos: Get Ready to be Amazed!

The expo will feature groundbreaking technology demonstrations from companies showcasing their latest innovations in VR and AR. Here's a sneak peek at what's to come:

Pico VR: Leading the Charge in XR Headsets

Celebrating a decade of innovation, Pico is set to showcase its high-end Pico XR headsets, which gained traction after its acquisition by ByteDance, the parent company of TikTok. Expect to see its full-body motion trackers that are revolutionizing location-based entertainment.

Convai Offers AI-Powered Avatars for the Future

CEO Purnendu Mukherjee of Convai will unveil avatar-based AI solutions designed for engaging customers across various platforms. These lifelike avatars can revolutionize web interactions, offering personalized experiences without needing coding skills.

Doublepoint: Gesture Control Revolution

Ohto Pentikäinen, CEO of Doublepoint, will demonstrate innovative gesture control technology that could redefine how we interact with XR environments. With over 150,000 users currently engaged, this technology empowers developers to create immersive AR experiences.

Join the Revolution!

As anticipation builds for AWE 2025, it's clear that the XR industry is on the brink of a transformative era. Don't miss out on the chance to be part of this exciting movement—mark your calendars and prepare to be inspired!