Calling all "Severance" enthusiasts! Here’s some thrilling news that will make you feel like you're stepping right into the world of Lumon Industries.

Apple has launched a special feature on its Apple Store showcasing the Lumon Terminal Pro, the enigmatic desktop computer utilized by the quirky employees in the acclaimed series "Severance." This sleek device is where the severed workers engage in their puzzling data refinement tasks, and now it's getting some love in the form of a promotional showcase alongside other iconic Mac products.

For those uninitiated, AppleTV's "Severance" takes viewers on a mind-bending journey following employees whose work selves—referred to as "innies"—are completely estranged from their outside personas, or "outies." The eerie juxtaposition of these two existences raises profound questions about identity, purpose, and the human condition. With the show's recently concluded second season, buzz is higher than ever!

However, don’t get your hopes up just yet; the Lumon Terminal Pro isn’t available for purchase. Instead, you can immerse yourself in an exclusive 11-minute behind-the-scenes feature, taking you through the meticulous editing and creative process that the show's visionary creators undertook using Apple technology. This unique glimpse offers insight into how they crafted the emotional rollercoaster that has captivated audiences.

A playful note on the Apple Store page humorously addresses viewers: "We are pleased to bring you a film detailing the art of arranging moving images to elicit an emotional response. If during the viewing you experience feelings of warmth, an increased heart rate, or perspiration, do not be alarmed—rejoice! You are being successfully inspired."

This launch is part of a broader strategy featuring engaging pop-ups with the series' star-studded cast. Earlier this year, fans were treated to an unforgettable pop-up event in New York's Grand Central Terminal ahead of the season 2 premiere. Following the season finale, the excitement continued as cast members delighted fans at a second pop-up in London.

With creators pushing boundaries through innovative advertising, this is just one example of how Apple is utilizing its platform to deepen the connection between the show and its audience. Don’t miss out on this unique experience—head to the Apple Store for your behind-the-scenes look!