Entertainment

Fury Erupts as Resellers Raid K-Pop Group's Pop-Up Store

2025-09-03

Author: Arjun

K-Pop Fans Outraged Over Merchandise Raids

The excitement for NCT WISH's FIND YOUR COLOR pop-up store in Seoul turned sour as controversy brewed among fans. Opened from September 2 to 9, the store promised an immersive experience packed with exclusive merchandise and live music. The launch included a vibrant event on September 2 where the group unveiled new songs and the album's concept.

Viral Videos Spark Outcry

However, the joy quickly dissipated when videos surfaced showing international resellers completely clearing out the vending machines within moments of the store opening. These vendors, particularly from China, exploited the lack of purchase limits by snatching up merchandise in large quantities, leaving loyal fans empty-handed.

Fan Frustration Boils Over

Stunned and furious, fans expressed their outrage online, questioning the fairness of the situation. ‘Did you really stand in line just to hoard everything?’ one fan lamented, highlighting the collective frustration of those who had long awaited this moment.

New Album Launch Adds Fuel to the Fire

To add to the drama, the third mini album, COLOR, was released just a day before the pop-up store opened, making it even more disappointing for devoted fans who were eager to purchase exclusive items. The incident has sparked a heated debate about reseller practices in the K-Pop community, raising concerns about accessibility and fairness for genuine fans.