Scheduled for Launch and Showcase

Slated for release later in 2025, the FUJINON LA30x7.8 will be first showcased at the highly anticipated 2025 NAB Show, set to take place in Las Vegas from April 6 to 9. This international broadcast equipment trade show is renowned for unveiling innovative technologies and products in the broadcasting industry.

Responding to a Surge in Content Demand

As the global appetite for video content grows—propelled by the rapid expansion of streaming platforms—Fujifilm aims to meet the increasing demand for high-quality yet affordable production equipment. According to Stosh Durbacz, vice president of sales for the Optical Devices Division at FUJIFILM North America, the LA30x7.8 is engineered to facilitate efficient content creation without sacrificing image quality or breaking the budget.

Impressive Technical Specifications

The LA30x7.8 boasts a robust 30x zoom range with focal lengths spanning from 7.8mm to 234mm while maintaining a compact design—measuring only 190mm in length and weighing 1.8kg. This lightweight nature allows for easier handling during shoulder-mounted shooting, making it ideal for various filming scenarios.

Enhanced by a newly developed drive unit featuring high-resolution 16-bit encoders, the lens ensures precise zoom, focus, and iris adjustments—critical for both virtual and remote production environments. The LA30x7.8 also achieves remarkable versatility with a maximum zoom speed of 1 second and a minimum speed of 120 seconds, enabling operators to adeptly capture both fast-moving subjects and ultra-slow cinematic moments.

Unparalleled Optical Performance

Utilizing cutting-edge optical simulation technology, the LA30x7.8 delivers exceptional 4K optical performance throughout its zoom range. The lens incorporates Fujifilm’s proprietary High Transmittance Electron Beam Coating (HT-EBC), which guarantees superior light transmission and accurate color reproduction. This technology ensures that content creators can rely on stellar image quality, regardless of shooting conditions.

User-Centric Features for Enhanced Filming

Filmmakers will appreciate the thoughtful design of the LA30x7.8, which includes electronic flange back adjustment for rapid changes, eliminating the cumbersome manual process. For extreme close-ups, the lens features a macro function that allows filming at distances as close as 0.05m without losing grip on focus control.

Anticipated Availability and Pricing

While the exact launch date and pricing details are yet to be confirmed, the FUJINON LA30x7.8BRM-XB2 is poised to make a significant impact on the broadcasting industry upon its arrival in 2025.

For those eager to learn more, stay tuned for updates from Fujifilm regarding this exciting new addition to their lineup of 4K broadcast zoom lenses, which already includes the highly praised LA16x8BRM-XB1A.

As the realm of visual storytelling continues to evolve, Fujifilm remains committed to empowering creators with innovative technology that inspires and elevates the quality of content production. Don’t miss the chance to see the future of broadcasting at the 2025 NAB Show—mark your calendars!