Technology

First Look: The Exciting New Certina DS-7 Chrono Auto!

2024-09-27

Certina is making a stellar comeback with their latest release—a bold addition to the integrated-bracelet sports watch category, reminiscent of the vibrant 1970s design era. Building on the legacy established last year with their DS-7 Powermatic 80 models, this year, Certina has unveiled the impressive DS-7 Chrono Auto, elevating their game with a watch that expertly melds modern innovation with tasteful retro inspirations.

The new DS-7 Chrono Auto is housed in a robust 42mm stainless steel case featuring an impressive 100 meters of water resistance—perfect for those who love both adventure and style. The sleek tachymeter bezel and the dual sapphire crystals (domed on the front and flat on the back) both enhance its rugged appeal while providing superior visibility. Certina's signature brushed finish is accentuated by polished accents, offering a striking contrast that catches the light beautifully. The protective crown guards and mushroom-style chronograph pushers add a sporty touch that makes this watch stand out on your wrist.

What truly sets the DS-7 Chrono Auto apart is its integrated stainless steel bracelet, designed with a quick-change system for added convenience. This bracelet not only mirrors the stylish finish of the case—brushed metal with polished central elements—but also ensures that the watch remains lightweight and comfortable for everyday wear.

Ready to catch the eye? The DS-7 Chrono Auto comes with three alluring dial options: a deep blue, vibrant green, and classic black. Each dial showcases an embossed grid pattern, reflecting the net-like textures found in padel sports, adding a unique flair. The design features applied silver rings around the running seconds sub-dial positioned at 9 o’clock and the 30-minute chronograph counter at 3 o’clock, punctuated with bold, lume-treated baton indices that evoke a sporty, adventurous spirit.

But the aesthetics aren’t the only noteworthy feature in this timepiece. Certina has upgraded their chronograph functionality by moving away from quartz movements to introduce a mechanically driven chronograph powered by the impressive ETA A05.231 calibre. This advanced movement is a superior iteration of the well-regarded Valjoux 7750, featuring modern enhancements like a variable inertia balance wheel, a Nivachron anti-magnetic hairspring, and a silicon balance spring. It offers an impressive 68-hour power reserve, operating at a frequency of 28,800 vibrations per hour—perfect for enthusiasts who demand precision.

In the world of watches, where functionality meets fashion, the Certina DS-7 Chrono Auto is a statement piece that combines sporty robustness with elegant design. Whether you’re hitting the beach or the boardroom, this watch is sure to be the conversation starter you didn’t know you needed. Don’t miss out on experiencing the perfect blend of innovation and style, and let the DS-7 Chrono Auto elevate your wrist game today!