FAW Group Launches First Hongqi Experience Center

On October 27, FAW Group launched its inaugural direct-operated Hongqi Experience Center in the bustling city of Foshan, Guangdong Province. This landmark facility is not just a showroom; it's a testament to FAW's dedication to elevating customer relationships and amplifying Hongqi's service presence across the globe.

Redefining the Customer Journey

The Hongqi Experience Center is poised to redefine the customer journey by offering an extensive array of services. From vehicle sales and after-sales support to car rentals and used car sales, this center is designed to cater to every need of luxury car enthusiasts. Additionally, the center promises immersive cultural experiences centered around the prestigious Hongqi brand, ensuring that every visit is memorable.

Strategic Opening for Global Ambitions

This strategic opening aligns perfectly with Hongqi's ambitious plans to bolster its premium identity on the international stage. Just recently, during the illustrious 2024 Paris Motor Show, Hongqi took a significant step by announcing a collaboration with SCABAL, an esteemed European fabric manufacturer. This partnership seamlessly intertwines luxury automotive design with high-end textiles, reflecting Hongqi's commitment to exquisite craftsmanship and premium materials.

Exclusive Hongqi x SCABAL Creations

The exclusive creations from the 'Hongqi x SCABAL' series are set to make waves in SCABAL flagship stores across major European cities, including London, Paris, and Brussels. This collaboration not only highlights Hongqi's efforts to engage a Western clientele but also showcases a unique combination of Eastern and Western luxury aesthetics.

Looking Ahead

Stay tuned as this innovative experience center is just the beginning of FAW Group's exciting journey in reshaping the luxury automotive landscape! Will this be the spark that ignites a new era of luxury cars from China?