In a surprising turn of events, the esteemed singer and creative director Lee Hae In has inked an exclusive contract with DoD, as officially announced on December 20. Fans and industry insiders alike are buzzing with excitement and concern about what this means for the future of KISS OF LIFE’s activities.

DoD expressed their enthusiasm for signing Lee Hae In, praising her diverse talents and unparalleled charisma. "We will give our full support so she can express her infinite talent in different fields," a spokesperson from DoD commented, hinting at exciting projects in the pipeline. In addition to her singing career, Lee Hae In is set to take on a directing role for a new initiative at DoD, showcasing her multifaceted abilities.

Lee Hae In first gained recognition on the Mnet survival show Produce 101 back in 2016. While she faced elimination, her journey didn’t end there – she debuted with the girl group I.B.I and later collaborated with KISS OF LIFE. Her stint with the group only solidified her place as a talented artist and leader within the K-pop scene.

However, the announcement has triggered a wave of mixed reactions from fans and netizens. Some are understandably worried about the implications for KISS OF LIFE, voicing their fears online. Typical comments include concerns like, "No… what do you mean she won’t work with KISS OF LIFE anymore?" and, "I guess she won’t be working with them now…" There's even skepticism about the capabilities of her new agency, with sentiments like, "The new agency she’s moving to isn’t that great…"

Adding to the drama, fans recalled past grievances, including a notable incident where KISS OF LIFE's agency allegedly ignored Lee Hae In's suggestion to make 'IGLOO' the title track. Instead, the agency opted for 'Get Loud,' raising questions about her previous management's support for her artistic vision.

While many KISS OF LIFE enthusiasts are grappling with uncertainty about the group’s future direction without Lee Hae In, others believe there’s no need for alarm, arguing that this could be a new chapter for her career. Will Lee Hae In soar to new heights with DoD, or will this decision signify the end of an era for KISS OF LIFE? Only time will tell! Stay tuned as the story unfolds!