SINGAPORE - A New Era of Healthy Eating

In an innovative move that is set to encourage healthier eating among Singaporeans, FairPrice Group (FPG) has become the first grocery retailer to integrate its mobile app with the Health Promotion Board’s (HPB) Healthy 365 app. This groundbreaking announcement was made on September 23, marking a significant step towards promoting better nutrition and well-being in the community.

Seamless Healthpoints Earning

With this integration, customers using the FairPrice Group app can now effortlessly earn HPB Healthpoints for making healthier purchase decisions. This new collaboration eliminates the tedious process of scanning QR codes after purchases, a feature that previous Healthy 365 users had to contend with. Instead, every eligible purchase made through the FairPrice app automatically accrues Healthpoints.

Rewards for Healthy Choices

Healthpoints can be redeemed for various rewards, including vouchers from FairPrice and other participating merchants, alongside transport and food vouchers. This exciting new feature complements the existing Linkpoints program, where shoppers accumulate loyalty points based on their spending at FairPrice supermarkets, Unity, and other partner establishments.

Linking Your Apps: A Simple Guide

To take advantage of this new system, users must first link their FairPrice Group and Healthy 365 accounts. Here's a quick guide on how to do it: 1. Open the Healthy 365 app. 2. Scroll down and tap on the 'link account' button. 3. Select FairPrice Group from the Partners page.

Eligibility for Healthpoints

Eligible items include groceries bought from FairPrice supermarkets and Unity pharmacies, as well as HPB's Healthier Dining Programme (HDP)-endorsed meals at Kopitiam food courts. Items featuring the Healthier Choice symbol are specifically designated for this promotion. Customers can earn five HPB Healthpoints for each qualifying grocery item or HDP beverage and up to 10 points for eligible HDP food items.

Conclusion - A Step Towards Healthier Living

For example, 750 Healthpoints can be redeemed for a $5 FairPrice voucher, facilitating further savings for health-conscious shoppers. FPG’s leadership emphasizes the importance of personal health management amid busy lifestyles. Mr. Vipul Chawla, Group Chief Executive of FPG, shared, “Working with HPB, we aim to inspire our customers to take charge of their health and dietary habits, helping them make informed choices easier as they navigate their daily lives.”

This collaboration marks a pivotal moment for Singaporeans aiming to embrace healthier eating habits, and as the largest retailer in the nation, FPG is well-positioned to lead the charge in revolutionizing grocery shopping and health promotion.

Stay tuned for more updates on this exciting partnership and discover how it can transform your shopping experience while benefiting your health!