SINGAPORE –

Fans of The Weeknd are in for a thrilling treat as they can now watch his latest immersive music video for "Open Hearts" exclusively on the Apple Vision Pro at select Apple Stores in Singapore, including Jewel Changi Airport, Orchard Road, and Marina Bay Sands. This groundbreaking experience is free for attendees and serves as a revolutionary intersection of music and technology.

Clocking in at nearly six minutes, the music video is a cinematic masterpiece filmed in stunning high-resolution 180-degree media format. This innovative approach creates the sensation that viewers are right at the heart of the performance, making it feel as though The Weeknd is performing live before them. Users can enjoy a truly interactive experience, as moving their heads allows them to explore the visually striking scenes inspired by the iconic Los Angeles skyline.

The collaboration between Apple and the Canadian pop sensation marks a significant step forward in immersive entertainment. Currently, the music video is exclusive to the Apple Vision Pro, but owners can also view it via the Apple TV app on their device. "Open Hearts" serves as the fourth single from The Weeknd's highly anticipated sixth album, "Hurry Up Tomorrow," though the release date for the album remains under wraps. Prior to this release, The Weeknd has already delighted fans with three singles: "Dancing In The Flames," "Timeless," and "Sao Paulo."

Directed by acclaimed Finnish filmmaker and photographer Anton Tammi—who also helmed the visually innovative "Dancing In The Flames," shot entirely on an iPhone 16 Pro Max—the "Open Hearts" video combines art and technology in mesmerizing fashion.

Apple's vice-president of marketing communications, Tor Myhren, expressed his excitement, stating, "This is an exciting leap forward in how music and technology come together to deliver memorable experiences for fans, and we’re proud to collaborate with The Weeknd to make it happen."

Added to the allure is the opportunity for attendees to demo the Apple Vision Pro during the viewing sessions. Fans eager to secure their spot can register for a viewing slot through [this link](https://str.sg/eg6F).

But that's not all! Mark your calendars for November 22, when Apple is set to unveil a live music series titled "Concert For One," featuring a special performance by Brit Award-winning artist Raye. This event promises to further redefine the realm of music experiences through cutting-edge technology.

Don't miss out on this unique opportunity to dive deep into the fusion of innovative technology and music!