Experience the Christmas Magic at Shinsegae Square: Seoul's New Global Landmark

SEOUL, South Korea, Nov. 8, 2024 — Brace yourself for a festive experience like no other! Shinsegae, one of Korea's most beloved department store chains, is turning heads and spreading Christmas cheer with its newly unveiled global landmark, 'Shinsegae Square.' Located in the bustling Myeong-dong district, this stunning venue brilliantly combines heritage with cutting-edge digital technology, making it a must-visit destination for holiday travelers from around the globe.

A Historic Brand Expansion

Since its establishment in 1963, Shinsegae has held its ground as Korea's first department store, ranking alongside other retail giants like Harrods in the UK and Isetan in Japan. Last year alone, over 6 million customers flocked to the Myeong-dong location, especially during the Christmas season, and this year promises even more festive magic.

A Dazzling Digital Display

Spanning the size of three basketball courts (1292.3㎡), the department store's massive digital signage, now rebranded as 'Shinsegae Square,' brings a dazzling display of twinkling lights and eye-catching animations. This year, visitors are in for a treat with a short film titled 'Pursuit of Christmas Moments,' a captivating visual journey that transforms the store into a glittering Christmas castle. The film features enchanting dinner parties and magical amusement parks under a starlit sky, creating unforgettable experiences for all who visit.

New Year's Celebrations

As we approach the New Year, Shinsegae Square will be the ultimate destination for celebrations. On December 31st, the area will come alive with a showcase of K-culture, rich media artworks, and breathtaking light displays, drawing in crowds eager to ring in 2025 with style and flair.

Cultural Integration and Vision

Beyond the allure of vivid lights and engaging visuals, Shinsegae Square harmoniously integrates with the historical architecture of the surrounding area, creating stunning views that blend the old and the new. Shinsegae is on a mission to redefine itself as a cultural hub, offering visitors a slice of Korean lifestyle enriched by media art and entertainment.

Spokesperson's Statement

'Shinsegae Department Store is now 'Shinsegae Square,' where visual beauty and state-of-the-art technology converge to craft cherished memories for all who visit Seoul,' a spokesperson for Shinsegae stated.

Invitation to Visitors

Don't miss out on this enchanting celebration of the holiday season at Shinsegae Square, an unrivaled lifestyle destination in the heart of Seoul that promises to make your Christmas unforgettable!