Technology

Exciting New Membership Program: All Red Enhances Fan Experience Like Never Before!

2025-03-27

Author: Wei

In an unprecedented move to elevate fan engagement, Liverpool FC has rolled out its innovative membership program, "All Red," designed to combine existing benefits with a suite of exciting new experiences. This revamped program promises something unique for every supporter, whether they're cheering from the stands at Anfield, watching from home, or engaging on social media.

Unveiling All Red Membership Packages

Starting from the 2025-26 season, fans can choose from four distinct paid All Red options—Full, Light, Video, and Junior—alongside a free option known as Essential. Each package offers a variety of benefits that cater to the diverse needs of the Liverpool community.

All Red Full

The All Red Full package is set to be the ultimate choice for die-hard fans. Members will gain privileged access to match ticket sales for all cup and Premier League games held at Anfield, including the chance to secure late availability tickets. Previous season credits will be safeguarded, ensuring loyal supporters retain their advantages.

In addition to ticketing benefits, Full members will receive once-in-a-lifetime experiences that money simply can't buy, alongside a welcome gift featuring a limited-edition seasonal item. Not to mention, members will enjoy a 10% discount at LFC Retail.

For the first time ever, the All Red Full membership will also grant comprehensive access to All Red Video—formerly LFCTV GO—allowing fans to relive every match with full replays, exclusive behind-the-scenes footage, and captivating documentaries. This package is designed to immerse members in the full Liverpool FC experience like never before.

All Red Light

Fans opting for the All Red Light membership will continue to enjoy the familiar benefits of the current Light package. This includes access to ticket sales for cup and Premier League matches at Anfield, protected credits, and the 10% discount on LFC Retail. The All Red Light remains a great option for those who want to stay connected to the club without the added extras of the Full package.

All Red Video

The newly introduced All Red Video will be available as a standalone monthly membership as well as part of the All Red Full package. Subscribers can enjoy uninterrupted access to match replays, exclusive content, and special features accessible on various platforms, including web browsers, mobile apps, and connected TV applications.

All Red Junior

For the younger fans, the All Red Junior package merges the previous four junior memberships into one comprehensive offering. Each junior member can expect tailored welcome gifts befitting their age, from infants to teenagers, ensuring that young Reds feel just as valued as the adult supporters.

Onboarding Current Members

Current members and LFCTV GO subscribers can look forward to an email from the club containing details about renewing or adjusting their membership choices for the upcoming season. This transition signifies a commitment to keeping fans in the loop and ensuring they are informed about all the exciting developments at Liverpool FC.

In sum, the All Red membership program is poised to revolutionize the way fans interact with Liverpool FC, setting a new benchmark in sporting memberships. Don't miss out—secure your place in this thrilling journey with the Reds!