SINGAPORE: Exciting transformations are on the horizon for customers of Cold Storage and Giant supermarkets as the Malaysian retail group Macrovalue steps in after acquiring the popular chains.

On March 24, DFI Retail Group announced the sale of all 48 Cold Storage and 41 Giant outlets in Singapore, along with two distribution centers, for a total of S$125 million (approximately US$93.38 million). This acquisition promises not only to enhance the shopping experience but also to bring a wealth of new products and better value to the existing customer base.

Macrovalue aims to boost the variety of merchandise available in the stores significantly. Shoppers can look forward to an expanded selection of both local and international products that cater to diverse consumer tastes and preferences. Moreover, with plans to open new outlets, the convenience and reach of these supermarkets are expected to grow, making it easier for Singaporeans to access their favorite items.

The Cold Storage brand, known for its premium offerings including CS Fresh, CS Gold, and Jason’s Deli, is set to benefit from fresh investment. As Macrovalue takes the reins, customers can anticipate a reimagined shopping environment that emphasizes quality, affordability, and a richer variety of choices.

As the retail landscape evolves, this strategic move positions Cold Storage and Giant to better compete in the fast-paced supermarket industry, promising a delightful shopping experience for all. Stay tuned for further updates on how these changes will shape the future of your grocery shopping!