Get ready, adventure seekers! DJI is set to shake up the 360-degree camera market with its newest release, the Osmo 360, targeted for launch in July. Sources close to the company reveal that this innovative camera is poised to rival industry leaders like GoPro.

The Osmo 360 has already gained the green light from the US Federal Communications Commission (FCC) back in October 2024, showcasing a sleek dual-lens design that promises to stand out from the crowd. Unlike many bulkier competitors, this camera offers a more compact profile, making it easier to tote on your journeys.

One of the standout features? A robust 1,950-milliampere-hour built-in battery, on par with DJI’s popular Osmo Action 5 Pro. This power-packed device is designed with stability in mind—moving away from the traditional vertical stick-like design that often struggles during action-packed shoots.

The demand for 360-degree cameras is steadily climbing, with projections hinting that global retail sales will soar from 351.4 million USD in 2017 to an impressive 1.1 billion USD by 2027. As the content creation landscape evolves and short-form video content takes over, camera makers who can offer intuitive hardware and seamless software solutions are likely to thrive.

While DJI may be entering the market a bit later than GoPro and others, its track record speaks volumes. With successful launches like the Osmo Pocket and Osmo Action, DJI has shown a knack for winning over creators, especially with the Osmo Pocket 3 released this year, which emphasizes ease of use for newbies.

As more creators emerge and the need for diverse imaging tools rises, the Osmo 360 is positioned to capitalize on this growing trend. With a tightly-knit supply chain and a focus on brand experience over mere specs, DJI is set to leverage its expertise in gimbal technology, honed through its acclaimed drones.

Expect the Osmo 360 to not just align with DJI's existing product line but also to redefine what's possible for portable imaging devices. This launch isn’t just another product roll-out; it’s a statement that DJI is ready to compete fiercely in a vibrant marketplace.