Calling all watch aficionados!

If you’ve been contemplating splurging on a luxurious timepiece, now is the moment to explore Sotheby’s upcoming auctions this October. The prestigious auction house will feature three extraordinary sales showcasing a curated selection of rare and exquisite watches that are sure to captivate collectors and enthusiasts alike.

Auction Dates and Locations

Kicking off on October 4, Sotheby’s in Hong Kong will present its Important Watches 1 auction, while Paris simultaneously begins its Fine Watches auction that will extend until October 16. Additionally, another Important Watches auction in Hong Kong will take place from September 30 to October 9.

Featured Timepieces

Among the breathtaking selection is a special edition Richard Mille timepiece designed in collaboration with Academy Award-winning actress Michelle Yeoh, which is bound to attract attention and bids. Further enhancing the allure are a stunning Patek Philippe world time watch that embodies sophistication, and a unique Cartier bangle watch that intriguingly resembles a hawk. These pieces are not just watches; they are a testament to the art of horology and craftsmanship.

Tips for Bidders

As you gear up to bid, it’s essential to arm yourself with knowledge. For both seasoned and budding collectors, Mark Cho, cofounder of the Armoury, emphasizes the importance of understanding watch collecting. This summer, he imparted what he calls the “12 Principles of Watch Collecting” to help avoid common pitfalls within the hobby.

His guiding philosophy encourages enthusiasts to cultivate their taste through ownership rather than mere observation. “You can pore over articles and analyze spec sheets to the nth degree, but nothing beats what you can learn by actually owning and wearing a piece,” Cho articulated in a 2022 essay for the Robb Report. Wise tips from Cho include understanding that rare watches aren't intrinsically great, that popularity doesn't dictate value, and that the allure of an expensive watch often justifies the cost—a reminder that sometimes, you get what you pay for.

Conclusion

Curious to learn more? Stay tuned as we reveal the 10 most expensive watches set to grace the auction block at Sotheby’s Important Watches event. Get ready—these treasures could elevate your collection to unparalleled heights!