Unveiling the POP! Collection

H. Moser & Cie is stirring up excitement with their newly launched "POP! Collection." Initially, I expected a vibrant lineup reminiscent of colorful plastic watches or comic art. Known for their whimsical designs, Moser had me curious—would we see a playful take on their iconic styles? While the actual release was more conventional than I imagined, it still offers something truly remarkable.

A Stone-Laden Collection of 18 Unique Timepieces

This collection unveils a stunning 18 variations of the beloved Endeavour Concept—each featuring a luxurious stone dial. Think Burmese jade, turquoise, coral, pink opal, lapis lazuli, and lemon chrysoprase. Moser’s prior stone creation—a Streamliner tourbillon crafted from Wyoming jade—was a memorable introduction, but the POP! Collection showcases the delicate beauty of lighter, pastel Burmese jade.

Detailed Aesthetics: An In-Depth Look at Cases

The small seconds models come in a handsome 38mm steel case with a height of 10.4mm. Meanwhile, the tourbillon boastier has a larger 40mm steel casing. The showstopper, however, is the minute repeater tourbillon in 5N red gold, measuring 40mm across and 13.5mm tall—complete with sapphire crystal and an exhibition case back to admire the intricate mechanisms inside.

Pairing Stones for Striking Visuals

Despite the multitude of variations, navigation through the 18 references is easier than it appears. Each stone pair—Burmese jade with pink opal, lapis lazuli with lemon chrysoprase, and turquoise with coral—creates six distinct models. Highlights include the small seconds dials, which intrude with the complementary stone on the subdial, while the tourbillons feature the secondary stone in a sleek ring.

A Palette of Unique Aesthetics

Each stone pairing delivers its unique charm. For instance, Burmese jade and pink opal evoke nostalgia, reminiscent of watermelon-flavored Trix yogurt. Their gentle hues create an elegant palette. In contrast, the vibrant turquoise and fiery orange coral represent the collection's boldest aesthetic clash—an intense fusion perfect for the red gold cases.

Classic Calibers Powering the Collection

While the collection shines due to its eye-catching dials, it retains familiar movements. The small seconds models use the HMC 202 caliber, featuring an impressive three-day power reserve. In the tourbillons, the HMC 805 caliber showcases a 60-second flying tourbillon. Meanwhile, the minute repeater tourbillon boasts the manually wound HMC 904 caliber, with an impressive 90-hour reserve.

Moser's Playful Approach: Luxury with a Twist

Seeing these watches in person is nothing short of exhilarating; they exude a charm that blends luxury with a sense of humor. Moser’s artful marketing evokes fun and creativity, despite possibly dividing opinions among potential buyers with hefty wallets. Ultimately, Moser sticks to their unique brand voice, appealing to true enthusiasts who appreciate the light-hearted approach.