Clemenger BBDO and Myer's Christmas Campaign

Clemenger BBDO, in collaboration with retail giant Myer, has launched a captivating Christmas campaign that cleverly reimagines the classic tale of a grinch. This charming narrative leaves even the biggest Scrooges smiling, promising a delightful twist on the holiday season.

The Storyline of 'Humbug'

The storyline follows a character dubbed ‘Humbug,’ who initially aims to ruin his neighbors' festive spirit. However, a turning point occurs when a little girl presents him with a pair of striking black boots, which he humorously wears while stomping on Christmas baubles. This simple act of kindness and playful mischief leads him to discover the value of friendship as they both 'Share The Joy' amidst the holiday chaos.

Visual Appeal and Messaging

Visually, the campaign expertly blends real-life footage with animation, creating a magical atmosphere that emphasizes the beauty of friendship and joy in even the simplest gestures. This year, more than ever, the message resonates deeply: after enduring tumultuous times, it’s the little things that bring about genuine happiness.

Insights from Adrián Flores

Adrián Flores, proudly stepping into his role as chief creative officer at Clemenger BBDO, emphasized the campaign's unique approach, stating, "We aimed to tread carefully against the typical saccharine narratives. This misdirect on a classic theme is designed to evoke a clever chuckle while ensuring that the season remains fun and joyous for children."

Extending the Campaign's Reach

The campaign's charm doesn't stop with the screen; it extends into retailers and outdoor ads, reminding everyone that it’s perfectly fine to feel a bit like a ‘humbug’ this year. After all, it’s about connection and celebrating laughter amidst the holiday season’s chaos.

Conclusion: A Heartwarming Experience

As the festive season unfolds, expect this heartwarming campaign to resonate with audiences longing for a touch of nostalgia and joy, reinforcing that through sharing and kindness, we can all find a reason to smile. Don’t miss out on the chance to experience this innovative take on the holiday spirit!