DDB Duo Claims the Coveted Emerging Talent Crown at AXIS Awards!

In a thrilling showcase of creativity and innovation, DDB Group Aotearoa has claimed the prestigious Emerging Talent Award at the AXIS Awards, further establishing its reputation as a powerhouse for nurturing groundbreaking talent in New Zealand's advertising industry.

The dynamic duo of Herman Ulberg, a junior copywriter, and Robert Laking, a junior art director, stood out among fierce competition, earning accolades for their stellar contributions to standout campaigns such as the Gold Award-winning Vogel’s Certified Toasters, and the memorable Olivani Forever Young, along with New World’s innovative SOS Vending Machine.

In total, the talented pair brought home an impressive haul of awards, including one Gold and five Silver, a testament to their creative prowess and dedication.

Both Herman and Robert kickstarted their careers at DDB through the esteemed ‘Ride the Lightning’ graduate program, gaining invaluable experience and mentorship from all of DDB’s renowned creative directors. Their rapid ascent in the industry has been nothing short of impressive.

Matty Burton, the chief creative director of DDB Group Aotearoa, praised the winners, stating, "Herman and Rob have seamlessly integrated into various brands within a remarkably short timeline, and achieving a Gold Award-winning piece in just their second year is a commendable feat. Their flexible approach and ability to blend creativity with commercial insight are truly exceptional."

In their own words, the young creatives expressed their gratitude. Herman reflected, "We've learned so much during our time at DDB, collaborating with incredible brands and the finest creative minds in the industry."

Robert chimed in, “Winning this award is a dream come true! It's a direct result of the opportunities we've been given to work on major campaigns, guided by the wisdom of everyone at DDB Group. This is exactly what we envisioned when we joined."

The AXIS Awards continue to celebrate excellence in advertising, and with extraordinary talents like Herman and Robert emerging, the future of the industry looks brighter than ever. Will they inspire the next generation of creative legends? Only time will tell! Stay tuned for more exciting updates from the world of advertising!