Finance

Crypto Culture: The Return of the 'Crypto Bros' and Their Vicious Cycle

2025-08-12

Author: Mei

SINGAPORE – The crypto landscape has undergone a dramatic revival since the chaos of 2022. Back then, the industry was rocked by high-profile collapses like the bankruptcy of FTX and the meltdown of Three Arrows Capital, which left countless investors reeling. Cryptocurrencies TerraUSD and Luna lost monumental value, evaporating $45 billion from the market and ushering in what many deemed a 'crypto winter.' Fast forward to 2025, and the atmosphere has flipped completely.

Bitcoin is now soaring, touching unprecedented peaks over $140,000, largely thanks to renewed interest from influential figures and major financial institutions like Goldman Sachs and BlackRock. The upcoming Token2049 conference in Singapore is set to attract around 25,000 participants, a significant jump from the mere 7,000 attendees just a few years ago.

The Resurgence of the Crypto Bros

Once dismissed as reckless gamblers, the 'crypto bros' are back in full swing, filled with optimism and zeal. Kaushik Swaminathan, head of strategy at Zellic, points to the booming interest in crypto since the Trump administration, emphasizing how rising prices create a sense of wealth and indulgence, drawing more enthusiasts into the fold.

The trend is evident not just in crypto but also in luxurious gatherings akin to the EthCC crypto conference in Cannes, enjoyed by 6,400 attendees who mingled in opulent settings. The so-called 'hubris' of the crypto scene is resurging, fueled by soaring Bitcoin values that seem to excuse excessive spending.

A New Wave of Enthusiasm and Idealism

Crypto culture, once confined to digital back rooms, is becoming mainstream, attracting recent graduates who seek fortune in decentralized finance, despite the sector's notorious history of scandals. This environment is not just about monetary gain; it also embodies a spirit of rebellion against traditional financial institutions.

Crypto enthusiast Imran Mohamad recalls a time when Bitcoin was worth mere cents, signifying a shift from obscurity to the forefront of investment options. Despite facing numerous ups and downs in the industry, he, like many others, is drawn back in, hopeful that the innovations will yield real returns.

The Dark Side of Cryptocurrency: Scams and Risks

Yet, crypto's reputation is marred by its volatility and the infamous scams that dot its landscape. Instances abound of investors losing billions overnight or discovering that their investments were tied to misleading promises from startups. Many insiders have noted this cutthroat nature is simply accepted as part of the culture, with phrases like 'zero-sum game' characterizing the mentality of a space where one person's gain is often another's loss.

The Cultural Clash at Crypto Events

Events like Token2049 exemplify the eclectic mix of the industry, where discussions among high-profile bankers happen simultaneously with more informal meetups featuring party-like atmospheres. This dichotomy has captured the fascination of newcomers who perceive crypto not just as a potential financial opportunity but as a lifestyle.

However, skepticism remains among long-standing participants about whether this enthusiasm can translate into sustainable growth, especially as regulatory frameworks tighten globally. Singapore’s recent regulatory changes highlight ongoing challenges within the sector, causing some companies to rethink their operational strategies.

Crypto’s Future: Institutional Acceptance or Rejection?

The relationship between traditional finance and cryptocurrency is evolving, as financial institutions increasingly engage with crypto companies. This has allowed for a more legitimized landscape, particularly in Singapore, where the government is actively seeking to regulate the space while promoting innovation.

Yet the foundations of crypto remain steeped in idealism, with many drawn to its promise of financial freedom and independence from centralized networks. Dr. Andrew Bailey, a philosopher and bitcoin author, suggests that the attraction to crypto comes from a broader disillusionment with the financial status quo.

A Cautionary Tale of Volatility and Risk

Despite the rosy outlook, experts caution that the speculative nature of cryptocurrencies creates a breeding ground for risk and volatility. With past crashes still fresh in the minds of many, the question remains whether current enthusiasm can withstand the pressures of a market infamous for its quick declines. Will the crypto bros learn to channel their energy into sustainable ventures or will they simply dance along until the music stops once again?

As the crypto wave rolls back into public consciousness, the balance of idealism and reality continues to shape its trajectory, promising both opportunity and peril as the industry marches forward.