Coty Takes Travel Retail by Storm!

Coty Travel Retail is making waves with its electrifying launch of the Boss Bottled Beyond campaign, hitting major airports in bustling cities like Buenos Aires, Rio de Janeiro, Mexico City, New York, Miami, and Panama.

Star Power Meets Signature Scents!

Kicking off on August 1, this dazzling campaign spotlights the captivating Boss Bottled Beyond Eau de Parfum, flaunting A-list ambassadors like Hollywood heartthrob Bradley Cooper, Colombian music sensation Maluma, and Brazilian football star Vinícius Junior. This lineup epitomizes the themes of "talent, leadership, and authenticity" that the brand stands for.

Interactive Experiences Designed for the Senses!

Mette Engel, Coty’s Senior Vice President of Global Travel Retail, shared the vision: “Our activations are crafted to engage, inspire, and transport visitors into the enchanting world of Boss Bottled Beyond through immersive experiences, interactive installations, and compelling storytelling.”

First Stop: Argentina!

The excitement kicks off in Argentina on September 1 at Ezeiza International Airport, where travelers will be greeted by a vibrant fragrance bar, a fun photobooth, and a lively music area featuring a specially curated Beyond the Beat playlist. An exclusive hologram experience will highlight the distinct design elements of Boss Bottled Beyond, available only at this location.

Explore in New York and Panama!

Travelers at New York’s JFK International Airport Terminal 4 can dive into the scent with a Maluma-themed photobooth and fragrance bar. Meanwhile, Panama’s Tocumen International Airport will host a multi-sensory fragrance discovery experience that promises to delight the senses even further.

A Premium Fragrance Journey Like No Other!

Diego Artola-Villanueva, VP Travel Retail Americas for Coty, emphasized that this unique regional campaign aims to provide an upscale fragrance experience, inviting guests on an unforgettable adventure into the luxurious Boss universe.

A Unique Scent Experience!

Boss Bottled Beyond is described as a groundbreaking collision of scents, featuring what Coty proudly claims as the first premium ginger-leather eau de parfum. This bold new fragrance is set to turn heads and leave lasting impressions!