Celebrate Holi Like Never Before with Cheil India and Snapchat's Galaxy S25 Collaboration!

As Holi approaches, Cheil India is set to revolutionize the celebration with its exciting new campaign for the Samsung Galaxy S25 Series. This initiative seamlessly blends cutting-edge technology with cultural festivities, leveraging Snapchat's trendy platform that's all the rage among Gen Z for its quirky and shareable lenses.

The Galaxy S25 Series, Samsung's latest flagship line, showcases state-of-the-art AI features and a dazzling array of nature-inspired colors. Its sleek design and lightweight build make it an absolute showstopper, ensuring that users not only enjoy the latest technology but do so in style.

The campaign features an innovative Snapchat lens that captures the essence of Holi—vibrant colors! When users tilt their heads, they can choose between two shades from the Galaxy S25, which instantly splashes the corresponding color on their face, culminating in a colorful mix that represents the premium shades of the phone. This delightful experience ends with a joyful Holi message, perfect for sharing with friends and family, making every moment a cherished memory.

Cheil India’s Senior Executive Creative Director, Sudhir Das, emphasized the evolution of advertising: "We wanted to transform the Galaxy S25's color showcase into an interactive Holi experience. By collaborating with Snapchat, we offer a unique way to engage the younger audience, moving beyond traditional ads to something much more immersive." He also humorously noted his own preference for staying out of the color throwing during Holi, saying the campaign allows those like him to join the fun without the mess.

Neha Jolly Sawhney, Head of Ad Monetization at Snap Inc., highlighted the importance of immersive experiences for Generation Z: "This partnership is all about reimagining traditions through personal and dynamic expressions. With 77% of Gen Z leaning towards immersive Augmented Reality lenses to creatively narrate their celebrations, our collaboration with Samsung is a vibrant blend of innovation and culture." She underscored how this initiative not only showcases color and creativity but also establishes a fresh way for brands to connect with tech-savvy consumers.

Don't miss out on the Holi festivities redefined by tech. Experience the Galaxy S25's captivating AR lens and immerse yourself in a colorful celebration that bridges culture, creativity, and technology!