Overview of 'Love Next Door' and Its Success

The highly acclaimed tvN drama 'Love Next Door,' which wrapped up its season early last month, is about to make waves overseas with the launch of pop-up stores around the globe.

Produced by the celebrated Studio Dragon, 'Love Next Door' garnered a massive following both in South Korea and internationally. Impressively, it spent 11 consecutive weeks in Netflix's global Top 10 for non-English TV shows! Recent statistics from FlixPatrol revealed that the series made it into the Top 10 charts across an astonishing 65 countries by early September. Singapore’s prominent newspaper, The Straits Times, credited the drama's success to its engaging cast performances, relatable themes of family and friendship, and its fast-paced, authentic storytelling.

Upcoming Pop-Up Stores in Japan

In response to this overwhelming popularity, Studio Dragon has teamed up with Japan’s Interactive Media Mix (IMX) to launch pop-up stores in four major Japanese cities. Kicking off in Fukuoka on November 21, the stores will be open until February of next year at select Tower Records locations, including Tokyo, Nagoya, and Osaka. Notably, 'Love Next Door' managed to maintain a spot in Netflix Japan's TV Top 10 for an impressive seven weeks, showcasing its popularity in the region.

Previous Pop-Up Events

Previously, a successful pop-up store was held in Seoul’s The Hyundai from October 3 to 9, which attracted local fans. This was followed by a lively event in Taipei’s Monstar Breeze Nanshan Branch from October 28 to November 4, highlighting the drama's rising acclaim in Asia.

Statements from IMX and Tower Records

A representative from IMX expressed enthusiasm about the drama's reception in Japan, stating, “'Love Next Door' has created incredible excitement among viewers since its initial episode. This pop-up store was set up in direct response to local fans’ enthusiastic requests.” Meanwhile, a spokesperson from Tower Records noted the growing demand for pop-up events related to popular Korean dramas, spurred by 'Love Next Door’s' success.

Studio Dragon's Experience with Pop-Up Events

Studio Dragon has experience with such promotional events, having previously organized pop-ups for other hits like 'Queen of Tears' across multiple locations, including Seoul, four cities in Japan, and even Manila in the Philippines.

About 'Love Next Door'

'Love Next Door' centers around the lives of Choi Seung Hyo, portrayed by the talented Jung Hae In, and Bae Seok Ryu, played by Jung So Min. The story follows their reunion during a turning point in their lives as they confront and share their complicated 'black history.' Directed by Yoo Je Won, known for her work on 'Hometown Cha-Cha-Cha,' this heartwarming rom-com wrapped up its season with a fulfilling happy ending, achieving a standout viewership rating of 8.5%.

Conclusion and Fan Anticipation

As fans eagerly anticipate the upcoming pop-up stores, the excitement for 'Love Next Door' continues to grow, bridging the gap between its viewers and the captivating world of Korean dramas! Don't miss out on the chance to experience this hit series up close!