A Milestone for Canon!

In an exciting announcement from Tokyo, Canon Inc. has shattered expectations by clinching the coveted Gold Award at the 2025 International Design Excellence Awards (IDEA) for its groundbreaking 3D VR lens, the RF-S3.9mm F3.5 STM DUAL FISHEYE. This is a historic win for Canon, marking their first-ever Gold Award at this renowned competition!

What Makes the IDEA Awards So Special?

The International Design Excellence Awards, a prestigious platform established in 1980, celebrates outstanding product design across various sectors. These awards are not just about aesthetics; they evaluate innovation, functionality, and the overall positive impact on users and society. Each year, top-notch designs from fields such as consumer electronics, furniture, and transportation are honored, illuminating the profound connection between design and quality of life.

Revolutionizing 3D VR Content Creation!

As virtual reality technology surges in popularity across entertainment, tourism, and educational sectors, Canon's award-winning lens is perfectly poised to cater to budding filmmakers. Designed for those diving into 3D VR for the first time, the RF-S3.9mm F3.5 STM DUAL FISHEYE lens offers an accessible and powerful tool for immersive content creation with APS-C cameras. Compatible with Canon's EOS R series, it allows users to capture stunning, professional-grade 3D VR footage.

Compact Yet Powerful!

Boasting a lightweight structure—approximately 54.6 mm in length and weighing just around 290 g—this lens is perfect for on-the-go creators who refuse to compromise on image quality. Its thoughtful ergonomic design features smooth, curved surfaces that create a sense of comfort for subjects being filmed and a robust grip ensuring confident shooting.

A Commitment to Design Excellence!

This recognition is not just a trophy for Canon; it’s a testament to their dedication to blending superior design with exceptional performance. With their eyes on the future, Canon is eager to continue innovating, crafting products that elevate user experience while pushing the boundaries of what’s possible in the world of photography and videography. Stay tuned, as Canon aims to redefine the landscape of visual storytelling!